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MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Navigating GenAI's Hallucinations

21 mins; September 24, 2024

Strategy Alignment Vs. Tech Solutions

16 mins; September 23, 2024

Revenue Marketing In The Digital Age

20 mins; September 22, 2024

AI & data analytics within the customer journey

18 mins; September 21, 2024

Defining AI Data analytics For Marketers

20 mins; September 20, 2024

Successfully Tracking Gen Z Online Habits

14 mins; September 19, 2024

Leveraging Influencer Commerce

22 mins; September 18, 2024

Exploring The Relationship Between Creativity & Modern Content Suites

18 mins; September 17, 2024

The Impact Of AI On Personalized Content Delivery

21 mins; September 16, 2024

Building High-Performing Landing Pages W/Out A Developer

16 mins; September 15, 2024

Exploring The Resurgence Of A/B Testing

20 mins; September 14, 2024

What Are Best Practices For Updating A Wikipedia Page About You?

14 mins; September 13, 2024

What Are The Requirements To Get Your Own Page On Wikipedia?

20 mins; September 12, 2024

Aligning Your Sales & Marketing Teams Through Social Media

19 mins; September 11, 2024

How fractional Leadership Roles Are Transforming The Marketing Landscape

27 mins; September 10, 2024

How Data Marketing Is Reshaping Omni-Channel Marketing

15 mins; September 09, 2024

The Challenges Of An Omni-Channel Marketing

15 mins; September 08, 2024

Avoiding AI swirl

22 mins; September 07, 2024

Is Every Company Now An Adtech Company?

19 mins; September 06, 2024

What To Do When Your Company Data Isn't Easily Accessible

16 mins; September 05, 2024

What It Means For Companies To Be "Data-Rich" But "Insights-Poor"

16 mins; September 04, 2024

Increasing Sales With Powerful Email Marketing

19 mins; September 03, 2024

Building Healthy, Engageable Email Lists

22 mins; September 02, 2024

Planning Tech-Driven TV Campaigns

17 mins; September 01, 2024

Crafting Effective TV Campaign Strategies

20 mins; August 31, 2024

Navigating The Evolution Of Connected TV Advertising

17 mins; August 30, 2024

Transforming Client Feedback Into New Product Features

17 mins; August 29, 2024

Streamlining Creative Project Briefing & Approval Workflows

18 mins; August 28, 2024

AI In Podcast Advertising & YouTube Sponsorships

28 mins; August 27, 2024

Chat Engine Optimization Is Becoming The New SEO For Advertising

19 mins; August 26, 2024

High Costs Associated With Building Chatbots

18 mins; August 25, 2024

The ROI Of Today’s CRM

12 mins; August 24, 2024

What Modern CRM Looks Like

19 mins; August 23, 2024

Effective Marketing For Healthcare & Life Sciences Companies

17 mins; August 22, 2024

How To Stop Starvation Marketing

19 mins; August 21, 2024

Effective Mobile Marketing & Attribution

17 mins; August 20, 2024

Employing A Powerful AI-driven Marketing Strategy

14 mins; August 19, 2024

The Future Of PR Measurement For B2B Companies

19 mins; August 18, 2024

8 Keys To Cracking The Modern Corporate Narrative

16 mins; August 17, 2024

How Consumer Engagement Is Evolving

14 mins; August 16, 2024

Fueling Fandom & Creating Better Advertising Experiences

25 mins; August 15, 2024

Don't Sleep On Retail Media Networks

12 mins; August 14, 2024

Attention Measurement In The Real World

20 mins; August 13, 2024

Where Customer Engagement & UX Intersect

16 mins; August 12, 2024

The State Of Marketing Data & Analytics

23 mins; August 11, 2024

The Effects Of 3rd-Party Cookie Deprecation

15 mins; August 10, 2024

The Rise Of Data Collaboration

20 mins; August 09, 2024

The benefits & Challenges Of Implementing Contextual Advertising

17 mins; August 08, 2024

The Importance Of Brand Safety & Alignment In CTV Advertising

18 mins; August 07, 2024

Best Martech To Integrate With LinkedIn Ads

15 mins; August 06, 2024

Leverage LinkedIn Ads To Build Your Pipeline

23 mins; August 05, 2024

Search Generative Experience (SGE) and Website Traffic

17 mins; August 04, 2024

Protecting creators from AI-powered copyright infringement

24 mins; August 03, 2024

Effective Brand Strategy In A Crowded Marketplace

14 mins; August 02, 2024

Turning Customer Marketing Strategy Into Pipeline Growth

23 mins; August 01, 2024

Insights On Cross-Border Partnerships

12 mins; July 31, 2024

Game-Changing Global Partnerships For Startups

17 mins; July 30, 2024

Making Your SaaS Biz A “Must Have”

15 mins; July 29, 2024

Unit Economics Deciphering The State Of SaaS

25 mins; July 28, 2024

1st & Zero-Party Data In Marketing & CX

18 mins; July 27, 2024

Why Social Media & Advertising Need To Evolve

18 mins; July 26, 2024

Giving Chatbots A Brain To Increase CX

20 mins; July 25, 2024

Hyper-Personalization Is The Future Of Customer Service

18 mins; July 24, 2024

The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data

16 mins; July 23, 2024

Why Marketers Need To Start Gathering Psychographic Data About Customer Intent

22 mins; July 22, 2024

Influencer Marketing & SEO As offensive Tools

14 mins; July 21, 2024

Leveraging AI To Scale Content Marketing

21 mins; July 20, 2024

How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant

13 mins; July 19, 2024

How To Avoid Building A Product You Can't Market

16 mins; July 18, 2024

Unlocking Hidden Data Within Customer Calls

13 mins; July 17, 2024

Understanding & Optimizing The Lead Journey

15 mins; July 16, 2024

Quantitative and Qualitative Wins In B2B Marketing

16 mins; July 15, 2024

The Delicate Art Of Balancing Marketing Automation

19 mins; July 14, 2024

Ranking Trust, Privacy, Affordability, And Personalization

16 mins; July 13, 2024

What Consumers Want From Brands

16 mins; July 12, 2024

The World Of Marketing Outside Of AI

14 mins; July 11, 2024

Collaborative & AI challenges For Marketers

18 mins; July 10, 2024

Executive View Of Marketplace Marketing Measurement

17 mins; July 09, 2024

How Indeed Measures Marketing To Fuel Career Success

18 mins; July 08, 2024

Prepping For An AI-Driven Landscape

22 mins; July 07, 2024

Why Marketing Needs A Data Shift

19 mins; July 06, 2024

Building Healthy Corporate Culture & Promoting Diversity & Inclusion

16 mins; July 05, 2024

Effective Marketing Tech Integration Strategies

15 mins; July 04, 2024

Reduce Church With Intentional CX

19 mins; July 03, 2024

How To translate CX Into Growth

17 mins; July 02, 2024

The first 60 days of a CMO

15 mins; July 01, 2024

Why Chief Customer Officers Sit Next To CMOs

24 mins; June 30, 2024

Finding Authenticity In The Creator Economy

17 mins; June 29, 2024

AI’s Impact On Content Licensing

21 mins; June 28, 2024

Marketing In The Era Of AI

19 mins; June 27, 2024

Bridging The Gap Between Marketing & Sales

20 mins; June 26, 2024

The Generational Shift Of Modern B2B Buyers

15 mins; June 25, 2024

The Disconnect Between B2B Brand & Demand

19 mins; June 24, 2024

Database Architecture For Future AI

13 mins; June 23, 2024

Leveraging AI In Email Tools

13 mins; June 22, 2024

Navigating Today’s Marketing Measurement Challenges

19 mins; June 21, 2024

Effective CTV Ad Targeting & Measurement

27 mins; June 20, 2024

Contribution & Attribution Model Best Practices

20 mins; June 19, 2024

Attribution Vs Contribution To Value Marketing Growth

18 mins; June 18, 2024

Three Reasons Platform Excellence Is Essential To Growth

14 mins; June 17, 2024

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MarTech Podcast ™ // Marketing + Technology = Business Growth

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