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Strategy with Sally

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust thei...

Quick Tip on Transform Your Hustle into a Scalable Business!

5 mins; April 10, 2025

Create a High-Converting Email Welcome Series Using AI with Chloe from OmniSAM

85 hours 8 mins; April 08, 2025

How to Create a High-Converting Lead Magnet That Generates Sales

20 mins; April 03, 2025

Website vs. Funnel: What Actually Grows Your Business?

23 mins; April 01, 2025

Why I Hired a Marketing Agency to Scale My Business

33 mins; March 25, 2025

How to Build a 2-Year Evergreen Email Nurture Sequence

65 hours 57 mins; March 25, 2025

Quick Tip on Why Customers Buy Benefits Not Features

3 mins; March 20, 2025

How to Automate Your Business with the 7 Stages of the Customer Lifecycle

7 mins; March 18, 2025

Quick Tip on Selling Focus on the Outcome

7 mins; March 14, 2025

Business in a Box Set-Up: The Ultimate Automation System

20 mins; March 11, 2025

Quick Tip on Crafting a High-Converting Sales Page Steps 13 to 16/16

11 mins; March 11, 2025

3Ps of an Irresistible Offer

13 mins; March 03, 2025

OmniSAM Weekly Developer Drops | EP 2

20 mins; February 27, 2025

Quick Tip on Crafting a High-Converting Sales Page Steps 9 to 12 of 16

23 mins; February 25, 2025

Quick Tip on Crafting a High-Converting Sales Page Steps 5 to 8 of 16

13 mins; February 21, 2025

OmniSAM Weekly Developer Drops – Stay Updated with the Latest Features!

16 mins; February 19, 2025

Quick Tip on Crafting a High-Converting Sales Page Steps 1 to 4 of 16

12 mins; February 17, 2025

Campfire Chat with the Co-Founders of OmniSAM

73 hours 43 mins; February 12, 2025

Quick Tip on How to Make Your Content Evergreen and Sell on Autopilot

6 mins; February 10, 2025

Quick Tip on Unlocking Customer Insights with Powerful Empathy Mapping

10 mins; February 07, 2025

5 Principles for High-Converting Copy

10 mins; February 04, 2025

Quick Tip on Why the Best Time to Migrate Your Systems is Now

7 mins; February 03, 2025

Quick Tip: Why Paying for Marketing Is Non-Negotiable + Building High-Converting Landing Pages

5 mins; January 31, 2025

Types of Sales Pages: Long-Form Sales Page VS Short-Form Sales Pages

21 mins; January 29, 2025

Quick Tip on Building a Profitable Membership Program That Transforms Into a Course

7 mins; January 27, 2025

What the heck are UTM Parameters? How to set-up & use to track everything!

55 mins; January 22, 2025

Quick Tip on Aligning Goals and Attracting Your Ideal Clients

7 mins; January 20, 2025

Quick Tip on Attracting Your Dream Clients with Targeted Marketing Strategies

5 mins; January 17, 2025

🎉 What's New in OmniSAM and Our Community! 🚀

108 hours 9 mins; January 15, 2025

Quick Tip on Starting a Business Without a Website Here's Why You Can

7 mins; January 13, 2025

Quick Tip on Unlock Recurring Revenue with Membership Programs

7 mins; January 10, 2025

Launch Your Own Way with KELSEY MCCORMICK

47 mins; January 07, 2025

Quick Tip: From Zero to Five Figures Scaling Your Coaching Business with Live Events

7 mins; January 06, 2025

Ecamm Insider: The Latest and Greatest Updates Revealed with Katie Fawkes

54 mins; January 02, 2025

Find Your Inner Sparkle with the Hedgehog Model

8 mins; December 23, 2024

Quick Tip on The Power of Upselling to Past Customers!

3 mins; December 19, 2024

How to Plan Holiday Promotions Year-Round | Stress-Free Marketing Tips

29 mins; December 18, 2024

Quick Tip on Mastering Automation and the Customer Journey

7 mins; December 15, 2024

Quick Tip on Why Time is Your Most Valuable Asset

7 mins; December 12, 2024

Sparkle Throwback: Keeping it Reel feat. Brock Johnson

51 mins; December 11, 2024

Quick Tip on How to Avoid Commingling Funds in Your Business

4 mins; December 08, 2024

Quick tip on Building a Resilient Business

6 mins; December 05, 2024

Sparkle Throwback: Empathy Mapping: The Key to Understanding Your Customers' Needs

32 mins; December 05, 2024

Quick Tip on Why Riches Are in the Niches ft. Pat Fylnn

6 mins; November 29, 2024

Quick Tip on Mastering Your Messy Start

5 mins; November 28, 2024

From Live to Evergreen: Building a Course That Sells Itself

26 mins; November 26, 2024

Quick Tip on Building a Loyal Fanbase ft. Pat Flynn

5 mins; November 22, 2024

Quick Tip: Tackle the Toughest Task First with 'Eat That Frog' (Part 5 of 5)

5 mins; November 20, 2024

Episode Throwback: How to Make Money While You Speak

38 mins; November 18, 2024

Quick Tip: Stay Focused by Reconnecting with Your 'Why' (Part 4 of 5)

4 mins; November 15, 2024

Quick Tip: Remove Temptations to Strengthen Your Self-Discipline (Part 3 of 5)

4 mins; November 13, 2024

Create Your Own Community Inside OmniSAM

93 hours 17 mins; November 11, 2024

Quick Tip: Boost Your Self-Discipline with an Accountability Partner (Part 2 of 5)

3 mins; November 08, 2024

Quick Tip: The Power of Self-Discipline – Starting with Just 15 Minutes (Part 1 of 5)

5 mins; November 07, 2024

How to create a Print on Demand Ecommerce store using Canva and OmniSAM

70 hours 21 mins; November 04, 2024

Quick Tip on Embracing Live Streaming to Simplify Your Podcast Process feat. Katie Fawkes

6 mins; November 01, 2024

Quick Tip Series: 15 Lead Magnets You Can Create in Under 30 Minutes (Part 4: Tips 13-15)

4 mins; October 30, 2024

Mastering Objections: Turning 'No' into 'Let's Go' in Sales

36 mins; October 28, 2024

Quick Tip Series: 15 Lead Magnets You Can Create in Under 30 Minutes (Part 2: Tips 3-12)

6 mins; October 25, 2024

Quick Tip Series: 15 Lead Magnets You Can Create in Under 30 Minutes (Part 2: Tips 5-8)

6 mins; October 23, 2024

How to set up Facebook Ads and connect to OmniSAM

83 hours 6 mins; October 21, 2024

Quick Tip Series: 15 Lead Magnets You Can Create in Under 30 Minutes (1-4 of 15)

4 mins; October 18, 2024

Quick Tip: Scale Your Business with a Membership Program for Recurring Revenue

10 mins; October 16, 2024

Create a High-Converting Funnel in OmniSAM: Unlock the Power of Automation

29 mins; October 14, 2024

Quick Tip on Imposter Syndrome Series: Embracing the Superwoman (5/5)

7 mins; October 11, 2024

Quick Tip on Imposter Syndrome Series: Meet the Soloist (4/5)

3 mins; October 09, 2024

Build a High-Converting Lead Magnet: Grow Your Email List and Boost Your Business

24 mins; October 07, 2024

Quick Tip on Imposter Syndrome Series: Meet the Natural Genius (3/5)

4 mins; October 04, 2024

Quick Tip on Imposter Syndrome Series: Meet the Expert (2/5)

4 mins; October 02, 2024

Building Your Email List: Essential Elements of an Effective Landing Page.

12 mins; October 01, 2024

Quick Tip on Imposter Syndrome Series: Meet the Perfectionist (1/5)

6 mins; October 01, 2024

Quick Tip: Scale Your Coaching Business with Membership Programs

10 mins; September 26, 2024

OmniSAM Business in A Box: Automation, Workflow, and Funnel

27 mins; September 24, 2024

Quick Tip on Mastering the First Emails to Engage New Subscribers (Part 2 of 2)

4 mins; September 20, 2024

Quick Tip on Mastering the First Emails to Engage New Subscribers (Part 1 of 2)

6 mins; September 18, 2024

Episode Throwback: Repurpose, Recycle, Reignite

17 mins; September 17, 2024

Quick Tip on The Power of Simplifying Complexity

6 mins; September 13, 2024

Quick Tip Throwback: Finding Real Momentum on Your Business

16 mins; September 12, 2024

The One Thing: How One Simple Feature of OmniSAM Can Transform Your Affiliate Marketing

49 mins; September 09, 2024

Quick Tip Throwback: Transforming Snippets into Lead Magnets

2 mins; September 06, 2024

Quick Tip Throwback: Lifecycle Funnels Unveiled: Mastering Customer Journey

5 mins; September 05, 2024

Affiliate Marketing 101: Using OmniSAM to Grow Your Income

35 mins; September 04, 2024

Affiliate Marketing 101: Using OmniSAM to Grow Your Income

35 mins; September 04, 2024

Psychology of Selling - 6 of 6 Steps to Sell with Confidence

14 mins; August 30, 2024

Psychology of Selling - 5 of 6 Steps to Sell with Confidence

9 mins; August 28, 2024

Set Up Your Opportunities Pipeline for Success in OmniSAM

42 mins; August 27, 2024

Psychology of Selling - 4 of 6 Steps to Sell with Confidence

8 mins; August 23, 2024

Psychology of Selling - 3 of 6 Steps to Sell with Confidence

8 mins; August 21, 2024

Website vs. Funnel: What’s the Difference and Which is Right for Your Business?

36 mins; August 19, 2024

Website vs. Funnel: What's the Difference and Which is Right for Your Business?

36 mins; August 19, 2024

Psychology of Selling - 2 of 6 Steps to Sell with Confidence

9 mins; August 16, 2024

Psychology of Selling - 1 of 6 Steps to Sell with Confidence

6 mins; August 14, 2024

Unlocking Leadership Potential: The Power of OMNIsam with Sally

30 mins; August 12, 2024

Mastering Sales Page Headlines: Part 16 of Our 16-Part Quick Tip Podcast Series

6 mins; August 09, 2024

Mastering Sales Page Headlines: Part 15 of Our 16-Part Quick Tip Podcast Series

4 mins; August 07, 2024

Setting Up a Chat Widget: Enhance Customer Engagement on Your Website and Funnels

38 mins; August 06, 2024

Mastering Sales Page Headlines: Part 14 of Our 16-Part Quick Tip Podcast Series

4 mins; August 02, 2024

Mastering Sales Page Headlines: Part 13 of Our 16-Part Quick Tip Podcast Series

4 mins; July 31, 2024

RERUN: The Ultimate Guide to Customer Journey Mapping for Coaches & Course Creators

22 mins; July 30, 2024

Mastering Sales Page Headlines: Part 13 of Our 16-Part Quick Tip Podcast Series

4 mins; July 26, 2024

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Strategy with Sally

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