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Strategy with Sally

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust thei...

#553 Quick Tip: How Many Bridges Are You Building?

9 mins; April 02, 2026

#552 Quick Tip: Why "More Leads" Isn't Your Real Problem

7 mins; March 31, 2026

#551: The Minimum Viable Course: What You Really Need to Teach

24 mins; March 28, 2026

#550 Quick Tip: How Successful People Think Differently

9 mins; March 26, 2026

#549 Quick Tip: Don't Get Stuck in the Weeds

8 mins; March 24, 2026

#548: LONG: Where are they now - Amanda Sutherland

23 mins; March 20, 2026

#547 Quick Tip: The Funnel Numbers That Actually Matter

7 mins; March 18, 2026

#546 Quick Tip: What To Remember When Business Gets Hard

7 mins; March 16, 2026

#545: LONG Why Communication Is the Skill That Changes Everything

19 mins; March 13, 2026

#544 Quick Tip: The Invisible Work That Slows Businesses Down

8 mins; March 11, 2026

#543 Quick Tip: The Follow-Up Gap Most Businesses Have

8 mins; March 10, 2026

#542: LONG: Where are they now - LeeAnn Romine

22 mins; March 04, 2026

#541 Quick Tip: This Looks Productive, But It's Actually a Trap

9 mins; March 02, 2026

#540 Quick Tip: The Simplest Way to Spot Leaks in Your Business

7 mins; February 25, 2026

#539: Why Creating a Course Might Be the Wrong Move for Your Business

19 mins; February 23, 2026

#538 Quick Tip: Why Your Calendar Looks Full but Nothing Moves

9 mins; February 20, 2026

#537 Quick Tip: The Quickest Way to Spot a Misaligned Offer

9 mins; February 20, 2026

#536 LONG: Where are they now - Jennie Milton

29 mins; February 19, 2026

#535 Quick Tip: Why Your Systems Keep Breaking

8 mins; February 12, 2026

#534 Quick Tip: One Question to Ask Before You Add Anything New

4 mins; February 09, 2026

#533: What I Wish I Knew Before Creating Courses

17 mins; February 07, 2026

#532 Quick Tip: The pipeline I used to become the no.1

23 mins; February 05, 2026

#531 Quick Tip: Why Most Courses Fail Before They're Even Launched

3 mins; February 03, 2026

#530: When Help Turns Into Harm: My Honest Hiring Story

40 mins; January 30, 2026

#528: Quick Tip: Stop Treating Consistency Like a Personality Trait

6 mins; January 28, 2026

#528: Quick Tip: Stop Treating Consistency Like a Personality Trait

5 mins; January 27, 2026

#527: Why People See Your Freebie… But Don't Opt In

22 mins; January 22, 2026

#526: Quick Tip: Your Marketing Matures Over Time

6 mins; January 21, 2026

#525: Quick Tip: Consistency Beats Complexity

7 mins; January 19, 2026

#524 Visibility Isn't the Problem — It's the Follow-Up

30 mins; January 15, 2026

#523 Our 2026 Planning Framework

7 mins; January 13, 2026

#522: Quick Tip: Sales Success Starts After the Yes

2 mins; January 09, 2026

#521: If I Had to Start Again Tomorrow: The Systems I'd Build First

39 mins; January 06, 2026

#520: Quick Tip How to Sell Without Making It About the Sale

3 mins; December 18, 2025

#519: Episode Throwback: What Should I Charge Clients as a Coach?

25 mins; December 17, 2025

Episode Throwback: What Should I Charge Clients as a Coach?

25 mins; December 17, 2025

#518: How to Hook Viewers in 5 Seconds and Make Them Stay | OmniSAM™ Guide

30 mins; December 09, 2025

#517: How I Used Livestreaming to Grow 70K Followers | Sally Sparks-Cousins

30 mins; December 03, 2025

#516: You're Not Too Old — Your Greatest Success Might Still Be Ahead

23 mins; November 27, 2025

#515: How to Map Out Your Ideal Client Avatar — The Secret to Working Only with Clients You Love

10 mins; November 25, 2025

Episode Throwback: Stop Quitting So Fast!

25 mins; November 19, 2025

Diving into Your Signature Method - The OmniSAM Guide

63 hours 29 mins; November 13, 2025

Episode Throwback: Quick Tip on The Four Types of Offers

6 mins; November 09, 2025

How to Attract Clients You LOVE — Not Just the Ones Who Pay 💜

19 mins; November 06, 2025

Episode Throwback: Storytelling 101: Techniques to Engage & Inspire Your Audience

22 mins; November 03, 2025

Episode Throwback: Six Key Strategies For A Successful Course Launch

14 mins; October 29, 2025

Candid Conversation with Sally: The Ws after a Launch

39 mins; October 22, 2025

Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 6

13 mins; October 20, 2025

The OmniSAM™ Guide to Finding Hidden Clients in Your Communities

30 mins; October 15, 2025

Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 5

9 mins; October 11, 2025

Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 4

7 mins; October 08, 2025

Candid Conversation with Sally: Behind the Scenes of Prepping a Launch

58 mins; October 03, 2025

Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 3

7 mins; September 30, 2025

The OmniSAM™ Guide - The 3Ps to Sell Your Program

13 mins; September 26, 2025

Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 2

8 mins; September 22, 2025

Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 1

12 mins; September 18, 2025

From Burnout to Breakthrough: The List Growth Made Easy Method

47 mins; September 15, 2025

The OmniSAM™ Guide : Breaking the Procrastination Cycle: Why You're Stuck and How to Move Forward

13 mins; September 11, 2025

Quick Tip on Networking Automation Made Simple

5 mins; September 08, 2025

Episode Throwback: OmniSAM™ Business in a Box: Automation Made Easy

29 mins; September 04, 2025

Quick Tip on Consistency, Authenticity & Building Trust Through Social Media

4 mins; September 02, 2025

🎉 Week 4 of the Course Creation Challenge I Road to 7-digit Business

59 mins; August 27, 2025

Quick Tip on Storytelling in Marketing

7 mins; August 25, 2025

Week 3 of the Course Creation Challenge I The Perfect Name

29 mins; August 21, 2025

Quick Tip Grow Your Audience with Ads Freebies and Collaborations

7 mins; August 18, 2025

🎯Week 2 of the Course Creation Challenge | From Concept to Clarity

33 mins; August 13, 2025

Quick Tip on Automating Your Customer Lifecycle for Maximum Conversions

7 mins; August 11, 2025

🚨 Week 01 of the Course Creation Challenge is here!

36 mins; August 06, 2025

How to Craft Story-Driven Testimonials That Convert Coaching Clients

7 mins; August 04, 2025

EPISODE RERUN: How to create a Print on Demand Ecommerce store using Canva and OmniSAM

70 hours 21 mins; July 31, 2025

Quick Tip on How to Build a High-Converting Sales Pipeline with Automation

7 mins; July 28, 2025

Networking Nights? How to Collect Leads & Convert Them - The OMNIWAY™

36 mins; July 23, 2025

Quick Tip on Growing as a Creative and Finding Inspiration with Ric Gentiluomo

5 mins; July 18, 2025

OmniWAY™ Filing: Simplify Your Digital Life & Declutter Your Business

41 mins; July 16, 2025

Quick Tip on How to Manage All Your Inboxes in One Place and Save Hours Every Week

7 mins; July 11, 2025

OmniWAY™ Tagging Streamline Your Systems & Grow with Ease

28 mins; July 09, 2025

Quick Tip on Choosing Scalable Software and Building Smart Systems

7 mins; July 07, 2025

PART FOUR: Tech Building TEAM – Your AI Automation & Workflow Engineers| OmniTEAMS Challenge

44 mins; July 02, 2025

Quick Tip on Using the Hero's Journey to Collect Powerful Testimonials

7 mins; June 27, 2025

PART THREE: Build Your AI Receptionist TEAM | OmniTEAMS Challenge

39 mins; June 25, 2025

Quick Tip on Asking for Testimonials That Inspire and Convert

6 mins; June 20, 2025

PART TWO: Build Your AI Content TEAM | OmniTEAMS Challenge

33 mins; June 18, 2025

Quick Tip on How to Lead Sales Calls Without Feeling Pushy

7 mins; June 13, 2025

RERUN: Storytelling Mastery for Education: Unveiling the Impact on Your Course

17 mins; June 11, 2025

Quick Tip on Why You Need a Funnel Audit to Book More High-Ticket Clients

7 mins; June 05, 2025

Build Your AI Content TEAM | OmniTEAMS Challenge

24 mins; June 04, 2025

Quick Tip on How to Overcome Sales Objections with Confidence and Clarity

4 mins; May 30, 2025

How to Pre-Qualify Leads and Close More Sales with Confidence

47 mins; May 27, 2025

Quick Tip on Follow-Up That Converts: Mastering the Customer Journey with Automation

7 mins; May 23, 2025

Automation Gone Wrong: Mistakes That Are Losing You Clients

24 mins; May 20, 2025

Quick Tip on How to Find the Right Business Mentor to Accelerate Your Growth

7 mins; May 16, 2025

How Global Headers & Footers Can Boost Conversions and Save You Time

16 mins; May 14, 2025

Quick Tip on How to Turn Client Testimonials into Story-Driven Marketing That Converts

7 mins; May 09, 2025

Tagging Made Easy: Simplify Your Systems using the OmniWAY!

54 mins; May 06, 2025

Quick Tip: Know Your Competition – The Secret to Standing Out in Any Industry

6 mins; May 01, 2025

Unlock the Power of Lifecycle Automation with OmniSAM: Simplify, Systemise & Scale

26 mins; April 29, 2025

Quick Tip: How Gratitude Can Crush Imposter Syndrome — with Crystelle Topatan

6 mins; April 24, 2025

How to Get More Reviews on Autopilot and Build Trust While You Sleep

39 mins; April 23, 2025

How to Wow New Clients and Boost Retention in the First 30 Days

7 mins; April 16, 2025

Evergreen Content 101: Boost Visibility, Save Time, and Beat the Algorithm with Smart Posting

9 mins; April 14, 2025

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Strategy with Sally

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