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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Social Audio, SPACs and Mamby Pamby Land

74 hours 42 mins; June 10, 2022

Sponsorships & the Solar System

69 hours 4 mins; June 03, 2022

DarkWing84 & Other Marketing Conspiracies

70 hours 26 mins; May 27, 2022

The Webby Award-Winning Episode

56 mins; May 20, 2022

NFTs: The Best of Times, The Worst of Times

71 hours 55 mins; May 13, 2022

Anatomy of a Content Creator

50 mins; May 06, 2022

Marketing Is Marketing

65 hours 59 mins; April 29, 2022

When Everything Is Sponsored Content

69 hours 9 mins; April 22, 2022

It's CNN Minus

67 hours 32 mins; April 15, 2022

Web3 Will Be More Centralized Than You Think (318)

68 hours 29 mins; April 08, 2022

Tech Companies as Media Companies Becoming Old Hat

63 hours 33 mins; April 01, 2022

BAYC's $4 Billion Valuation - A Disagreement

65 hours 56 mins; March 25, 2022

Brands Still Shortsighted with #NFTs

65 hours 52 mins; March 18, 2022

Disney's New Streaming Mistake

70 hours 33 mins; March 11, 2022

TikTok Goes Ted Talk

68 hours 38 mins; March 04, 2022

TikTok Goes Ted Talk

68 hours 38 mins; March 04, 2022

A Web3 Special Episode: Marketing - Media - Metaverse

61 hours 36 mins; February 25, 2022

The Super Bowl Ad Winner Is...

64 hours 14 mins; February 18, 2022

Do Platforms Need Editorial Oversight?

71 hours 40 mins; February 11, 2022

Spotify's Rogan Pains

72 hours 6 mins; February 04, 2022

Influencer or Content Creator? Survey says... (308)

69 hours 12 mins; January 28, 2022

It's a Web3 Food Fight and We Want In...

72 hours 16 mins; January 21, 2022

LinkedIn Goes ALL IN with Journalism

66 hours 28 mins; January 14, 2022

2022 Content Predictions Episode

37 mins; January 07, 2022

2021 Content Creation Year in Review

49 mins; December 31, 2021

NFTs, Advertising and Football Collide

53 mins; December 24, 2021

Social Platforms Burn Content Creators

65 hours 5 mins; December 17, 2021

New Strategy - Stop Producing Social Media Content

67 hours 38 mins; December 10, 2021

Special Episode 300: From Apple to Disney and Why We Still Hate Facebook

81 hours 44 mins; December 03, 2021

Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode]

62 hours 51 mins; November 23, 2021

NFTs for Marketing: Stunts vs. Utility

66 hours 33 mins; November 19, 2021

The Token Subscription Model

59 mins; November 12, 2021

Is Facebook's Move to Meta Good or Evil?

65 hours 25 mins; November 05, 2021

The Platform Wars Heat Up

64 hours 11 mins; October 29, 2021

Donald Trump Launches TRUTH Social

67 hours 34 mins; October 22, 2021

The Creator Economy Is Not Failing

70 hours 54 mins; October 15, 2021

Facebook Conspiracy Theories

66 hours 29 mins; October 08, 2021

9 Content Marketing and Creator Economy Strategies [special episode]

48 mins; October 01, 2021

Grading McKinsey's New Content Marketing Effort

70 hours 56 mins; September 24, 2021

Intuit's Audience Land Grab

69 hours 55 mins; September 17, 2021

Content Creation Is Easier Today, Not More Difficult

64 hours 45 mins; September 10, 2021

Web3, DAOs and the Integration of Marketing/Finance

68 hours 0 mins; September 03, 2021

It's Not Just the Platforms

67 hours 3 mins; August 27, 2021

Be Like Red Ventures

66 hours 42 mins; August 23, 2021

Be More Like Red Ventures

66 hours 11 mins; August 20, 2021

Salesforce Launches Netflix for Business

67 hours 32 mins; August 13, 2021

The Race to First-Party Data

67 hours 32 mins; August 06, 2021

The Creator Economy and Content Entrepreneurs

62 hours 33 mins; July 30, 2021

Clubhouse Rises from the Dead

66 hours 22 mins; July 23, 2021

NFTs for Marketing. Boom or Bust?

68 hours 58 mins; July 16, 2021

All Bets on TikTok to Drive Creator Economy

70 hours 20 mins; July 09, 2021

The NCAA Just Created 500,000 Content Businesses

67 hours 34 mins; July 02, 2021

American Express/Meredith Gives Departures the Boot

69 hours 58 mins; June 25, 2021

American Airlines Lost Its Way

66 hours 31 mins; June 18, 2021

Will Apple Kill Email Newsletters?

66 hours 25 mins; June 11, 2021

From Rented Land to Rented Land

63 hours 33 mins; June 04, 2021

Twitter Is Ready to Ring the Creator Economy Bell

67 hours 13 mins; May 28, 2021

Amazon Does What AT&T Can't with Content

68 hours 27 mins; May 21, 2021

Hubspot's Quest to Be King of All Media

65 hours 3 mins; May 14, 2021

Gary Vee & Silent Bob First through the Wall with NFTs

67 hours 47 mins; May 07, 2021

Content Marketing = More Marketing, Less Content

65 hours 7 mins; April 30, 2021

Guess What? Advertising Is Rising (and Growing)

61 hours 34 mins; April 23, 2021

DraftKings Develops Content Marketing Playbook

68 hours 4 mins; April 16, 2021

Clubhouse Worth $20 Billion?

67 hours 13 mins; April 09, 2021

LinkedIn & Spotify Get Into Social Audio Game

66 hours 31 mins; April 02, 2021

Yahoo Plus Nothing While MEL Goes Belly Up

65 hours 48 mins; March 26, 2021

Charmin's NFT Jumps the Shark

66 hours 11 mins; March 19, 2021

NFTs: It's Happening Sweetheart!

66 hours 48 mins; March 12, 2021

Twitter Goes Full Twitch

66 hours 32 mins; March 05, 2021

How Evil Is Facebook?

66 hours 44 mins; February 26, 2021

Facebook Invades Australia

66 hours 57 mins; February 19, 2021

Clubhouse to Get Clubbed?

63 hours 7 mins; February 12, 2021

Hubspot Does the Hustle

69 hours 22 mins; February 05, 2021

When SPACs Attack

67 hours 45 mins; January 29, 2021

The Content War for Creators Has Begun

65 hours 1 min; January 22, 2021

Social Media Is the Dread Pirate Roberts of Marketing

66 hours 39 mins; January 15, 2021

Content Acquisitions Go Parabolic

63 hours 39 mins; January 08, 2021

Inside This Old Marketing [Bonus Takeover Episode]

73 hours 47 mins; December 17, 2020

KFC Content Is Better than a Bucket of Chicken

63 hours 37 mins; December 11, 2020

Thanksgiving Episode & A Trick Moment for Brands

63 hours 31 mins; November 26, 2020

Beyonce, New York Times and Morning Brew (Oh my!)

64 hours 5 mins; November 12, 2020

The Greatest Marketing Predictions Episode Ever (2021 version)

65 hours 30 mins; October 29, 2020

Why Netflix Would Buy AMC (and why that's important)

66 hours 30 mins; October 15, 2020

The Future of Content Marketing, TikTok and Football

64 hours 35 mins; October 01, 2020

Why the TikTok Deal Will Absolutely Happen

67 hours 28 mins; September 17, 2020

Facebook Cleans Up Political Ads...But that's Not the Problem

61 hours 29 mins; September 03, 2020

Rented Land and Native Advertising Disaster

60 hours 28 mins; August 20, 2020

TikTok, the Nike Ad and Surprising Acquisitions

67 hours 56 mins; August 06, 2020

Double Down or Diversify? That Is the Question

66 hours 17 mins; July 23, 2020

Social Media Is Out to Destroy Us

63 hours 41 mins; July 09, 2020

Who's Going to Be the Netflix of Business Content?

64 hours 48 mins; June 25, 2020

238: Is Your Social Media Your Property?

70 hours 28 mins; June 11, 2020

Chaos Creates a Rather Large Marketing Opportunity for Brands

66 hours 13 mins; May 28, 2020

The Media Business Killed Itself

62 hours 11 mins; May 14, 2020

Prepare for a Turnaround with these Marketing Tips

61 hours 46 mins; May 01, 2020

Why You Need to Invest in Marketing Now (Before It's Too Late)

65 hours 45 mins; April 16, 2020

Can Media Companies Survive Coronavirus?

63 hours 32 mins; April 03, 2020

What Marketers Need to Do During Lockdown [SPECIAL EPISODE]

45 mins; March 27, 2020

Making Sense of a Crazy Week...plus Could Apple Buy Disney?

65 hours 8 mins; March 20, 2020

Marketing at a Social Distance [SPECIAL EPISODE]

42 mins; March 13, 2020

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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