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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Salesforce, Mailchimp Buy Media Properties

62 hours 24 mins; March 09, 2020

The Real Story Behind Facebook's Fact-Checking Plan

63 hours 8 mins; February 24, 2020

Ranking the Best & Worst Super Bowl Ads of 2020

63 hours 2 mins; February 10, 2020

Content Jobs Among Biggest Growth Area Per World Economic Forum

61 hours 14 mins; January 27, 2020

Coca-Cola Reverts Back to CMO Role. Does It Matter?

63 hours 12 mins; January 13, 2020

8 Big Content Marketing Predictions for 2020

64 hours 26 mins; December 30, 2019

Can Marketers Learn Anything from the Peloton Fiasco?

63 hours 36 mins; December 16, 2019

Our Biggest Failures BONUS Episode + Even More Failures

61 hours 18 mins; November 25, 2019

Marketing Always Works (If You Leave Out Certain Data)

63 hours 1 min; November 18, 2019

Twitter's Move Away from Political Ads a PR Stunt

61 hours 7 mins; November 04, 2019

Will New Regulations Help or Hurt Your Content Creation?

57 mins; October 21, 2019

Is the Death of Advertising Upon Us?

69 hours 39 mins; October 07, 2019

How to Launch a Show Network the Right (and Wrong) Way

65 hours 16 mins; September 23, 2019

Is Google Killing the Website?

64 hours 31 mins; September 09, 2019

The End of Social Media As We Know It

63 hours 30 mins; August 26, 2019

Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities

63 hours 59 mins; August 12, 2019

Content Brands Launching Everywhere While Audio Marketing Blooms

63 hours 45 mins; July 29, 2019

The Genesis Planet Episode

66 hours 14 mins; July 15, 2019

Finale (The Last Waltz)

86 hours 47 mins; December 11, 2017

PNR 210: Why Won't CMO's Consider Buying Media Companies?

71 hours 6 mins; November 20, 2017

PNR 209: Latest Content Marketing Spending Stats Hard to Believe

61 hours 24 mins; November 13, 2017

PNR 208: Is there a Crisis in Content Marketing?

65 hours 9 mins; November 06, 2017

PNR 207: Blogging Research - Longer and Less Frequent for the Win

69 hours 44 mins; October 30, 2017

PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads

65 hours 59 mins; October 23, 2017

PNR 205: Mercedes Launches Revenue-Based Content Model

75 hours 26 mins; October 16, 2017

PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?

64 hours 16 mins; October 09, 2017

PNR 203: Google and Amazon Prepare for Internet War

66 hours 42 mins; October 02, 2017

PNR 202: Mayo Clinic Invests in Voice Search with Amazon

62 hours 47 mins; September 25, 2017

PNR 201: Advertising Groups Loathe Apple's New Browser Policy

67 hours 20 mins; September 18, 2017

PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up

94 hours 37 mins; September 11, 2017

PNR 199: Optimizing Ad Tech Is a Waste of Time

59 mins; September 03, 2017

PNR 198: Advertising Industry Prepares for Plummet

64 hours 45 mins; August 28, 2017

PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?

62 hours 34 mins; August 21, 2017

PNR 196: Facebook, Google, Netflix & Disney Begin War over Content

67 hours 25 mins; August 14, 2017

PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content

65 hours 30 mins; August 07, 2017

PNR 194: Brands & Billionaires Continue to Buy Up Media

64 hours 0 mins; July 31, 2017

PNR 193: Amazon, Facebook and Google All Launch New Content Plays

64 hours 32 mins; July 24, 2017

PNR 192: No, Not Everyone Should Do Content Marketing

60 hours 10 mins; July 17, 2017

PNR 191: The Solution to Facebook's Fake News Problem

57 mins; July 10, 2017

PNR 190: Could Digital Advertising Be Ready to Pop?

66 hours 6 mins; July 03, 2017

PNR 189: Special Episode - How We Create Content

61 hours 16 mins; June 26, 2017

PNR 188: NYTimes Shows that Email Is the Next Best Thing

66 hours 49 mins; June 19, 2017

PNR 187: Is Google's Ad-Blocking Plan Good or Evil?

59 mins; June 12, 2017

PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing

67 hours 16 mins; June 05, 2017

PNR 185: Facebook Is Worth $400 Billion and Just Getting Started

63 hours 13 mins; May 29, 2017

PNR 184: Don't Just Publish Content; Monetize the Audience

65 hours 11 mins; May 22, 2017

PNR 183: In 10 Years, Content Marketing Will Be Just Marketing

59 mins; May 15, 2017

PNR 182: 2017 Is the Year Brands Buy Media Companies

57 mins; May 08, 2017

PNR 181: New York Times Leverages Snapchat as a Marketing Tool

60 hours 58 mins; May 01, 2017

PNR 180: The Bull Market in Marketing Is Just Beginning

62 hours 42 mins; April 24, 2017

PNR 179: Yes, Apple Will Buy Disney (someday)

62 hours 17 mins; April 17, 2017

PNR 178: The New Content Business Model Awaits

68 hours 29 mins; April 10, 2017

PNR 177: More Big Companies Investing in Original Content

56 mins; April 03, 2017

PNR 176: A&E Creates Content Blueprint for Brands

55 mins; March 27, 2017

PNR 175: Is Native Advertising's Fail on Brands or Publishers?

65 hours 22 mins; March 20, 2017

PNR 174: It Doesn't Matter If You Call it Content Marketing

64 hours 22 mins; March 13, 2017

PNR 173: MarTech Industry Needs to Team Up Against FANG

64 hours 45 mins; March 06, 2017

PNR 172: Fake News Creates Huge Opportunity for Branded Content

64 hours 44 mins; February 27, 2017

PNR 171: Apple and Amazon Race to Content Dominance

66 hours 40 mins; February 20, 2017

PNR 170: Medium Picked the Wrong Business Model

56 mins; February 13, 2017

PNR 169: Could Snapchat Be the Next Myspace?

59 mins; February 06, 2017

PNR 168: Digital Advertising Shrinking, Except for Google and Facebook

57 mins; January 30, 2017

PNR 167: The Battle for Custom Content

58 mins; January 23, 2017

PNR 166: Go Home Facebook, Your Journalism Project Is Drunk

58 mins; January 16, 2017

PNR 165: This Is the Year Agencies Buy Media Companies

64 hours 50 mins; January 09, 2017

PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought

64 hours 51 mins; January 02, 2017

PNR 163: Google, Facebook to Purchase Content in 2017

55 mins; December 26, 2016

PNR 162: Fake News and Why It Spells Opportunity for Brands

66 hours 5 mins; December 19, 2016

PNR 161: Is It Content Marketing or Sales Collateral?

64 hours 34 mins; December 12, 2016

PNR 160: The Business Case for Content Marketing as PR

65 hours 53 mins; December 05, 2016

PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

61 hours 6 mins; November 28, 2016

PNR 158: What Does Fake News Mean for Content Marketing?

59 mins; November 21, 2016

PNR 157: WordPress and Medium Begin Turf War for Owned Media

61 hours 12 mins; November 14, 2016

PNR 156: Deep Content Insights after Three Years of Podcasting

63 hours 15 mins; November 07, 2016

PNR 155: Social Media Platforms Take More Victims

62 hours 7 mins; October 31, 2016

PNR 154: Content + Audience for the Win

63 hours 39 mins; October 24, 2016

PNR 153: Is Content Marketing Actually a Thing?

64 hours 24 mins; October 17, 2016

PNR 152: Thought Leadership Requires Actual Leading Thoughts

64 hours 28 mins; October 10, 2016

PNR 151: Audience, not Content, Is the Real Asset

68 hours 41 mins; October 03, 2016

PNR 150: How to Create a Successful Podcast

61 hours 8 mins; September 26, 2016

PNR 149: Digital Advertising Will Survive by Limiting Inventory

63 hours 12 mins; September 19, 2016

PNR 148: The Business Model of More Versus Less Content

64 hours 56 mins; September 12, 2016

PNR 147: 2017 Content Marketing Predictions

53 mins; September 05, 2016

PNR 146: Google Lays Down Pop Over Punishment

56 mins; August 29, 2016

PNR 145: The Future Owners of Newspapers? Brand Marketers

59 mins; August 22, 2016

PNR 144: A Content Marketing Approach Is Strategic, Actually

61 hours 36 mins; August 15, 2016

PNR 143: Instagram Launches the Snapchat for Older People

66 hours 26 mins; August 08, 2016

PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas

65 hours 41 mins; August 01, 2016

PNR 141: How Brands Could Inherit the Web

63 hours 36 mins; July 25, 2016

PNR 140: Compared to Advertising, Content Marketing Still Petite

59 mins; July 18, 2016

PNR 139: Most Brands Failing at Customer Experience

60 hours 55 mins; July 11, 2016

PNR 138: Agencies, Brands and Media Starting to Look the Same

56 mins; July 04, 2016

PNR 137: Facebook Slowly Eats Media Companies for Lunch

61 hours 1 min; June 27, 2016

PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

65 hours 3 mins; June 20, 2016

PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?

61 hours 18 mins; June 13, 2016

PNR 134: Content Marketing as Profit Center

62 hours 41 mins; June 06, 2016

PNR 133: Content Marketing Now Scientifically Proven

60 hours 53 mins; May 30, 2016

PNR 132: Get Ready for Content Studios to Become a "Thing"

65 hours 12 mins; May 23, 2016

PNR 131: Advertising and Content Marketing Are Different?

59 mins; May 16, 2016

PNR 130: Long-Form Content Actually Works on Smartphones

57 mins; May 09, 2016

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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