Strategies, tactics and insights for the Inner Sircle at Sircle Media
Introducing New Ways to Find Inspiration and Easily Create Reels with Templates
3 mins; July 19, 2023
Threads: A new App from Instagram
4 mins; July 06, 2023
Sircle Media Strategy Recommendations for Q3 2023: Test & Optimize your Paid Social Campaigns
3 mins; July 05, 2023
Sircle Media Strategy Recommendations for Q3 2023: Level up your Instagram Story output
3 mins; July 05, 2023
Sircle Media Strategy Recommendations for Q3 2023: Continue focusing on UGC for both paid and organic
3 mins; July 05, 2023
Sircle Media Strategy Recommendations Q3 2023: Incentivize people to get in-store
3 mins; July 05, 2023
Whats Hot and Not Hot as we enter July 2023!
3 mins; June 28, 2023
Mid Year Check In and Audit
5 mins; June 28, 2023
Updated POV Q3 2023: BeReal
2 mins; June 28, 2023
POV: No single initiative should take over your entire social media plan.
3 mins; June 22, 2023
Instagram Algorithm Exploration
4 mins; June 14, 2023
POV: On Influencers and Fans.
4 mins; June 12, 2023
Where to focus on social media, in June 2023.
4 mins; June 12, 2023
Encouraging brands to be open to being vulnerable, communicating openly, and speaking directly with customers and fans.
4 mins; June 06, 2023
POV: A potential shift in Organic TikTok
3 mins; June 06, 2023
Foundermade Panel Breakdown: Natalia Serrano/Target and John Lawson/Whole Foods Market
4 mins; June 06, 2023
Digital Coupon/Offer integration in support of Retail Velocity!
4 mins; May 30, 2023
POV: Whitelisting to support Retail Velocity.
3 mins; May 30, 2023
POV: How to think about Paid Influencer Partnerships around Retail Velocity support.
3 mins; May 30, 2023
What is Triangle, from Sircle Media?
3 mins; May 30, 2023
Whats Hot and Not Hot as we enter June 2023!
4 mins; May 30, 2023
YouTube Shorts and my current recs.
2 mins; May 23, 2023
POV: Lemon8
2 mins; May 23, 2023
Rethinking DTC and your website in general
3 mins; May 23, 2023
Once again advocating that you dont sleep on community management.
4 mins; May 16, 2023
POV: You need lifestyle shoots at least 1x per year.
3 mins; May 16, 2023
If you know you need content, then make sure you stay committed to creating it CONSTANTLY.
4 mins; May 09, 2023
Rant on the need for paid social.
3 mins; May 09, 2023
Rant on how to think about community management.
3 mins; May 03, 2023
Make sure you know what your goals are before making a call on your overall social media strategy!
4 mins; May 03, 2023
Rant about the need to support Retail
4 mins; April 27, 2023
Dont let data analysis ruin your social media efforts!
4 mins; April 19, 2023
Advocating for social media "surprise and delights"
3 mins; April 17, 2023
Streamline your social media efforts and break down all silos!
4 mins; April 17, 2023
POV: Facebook Reels.
2 mins; April 11, 2023
Once again advocating for YouTube Shorts.
2 mins; April 11, 2023
TikTok Alternatives: Lemon8?
2 mins; April 03, 2023
TikTok Alternatives: Triller?
3 mins; April 03, 2023
Pay attention to (and borrow from) other brands deploying similar tactics.
2 mins; March 29, 2023
Quick update on my POV on the (potential) TikTok ban
3 mins; March 29, 2023
So, you got on Retail shelves, now what?
5 mins; March 17, 2023
Promoting - In App Boosting on Instagram
3 mins; March 17, 2023
You need content of all types on social...
3 mins; March 14, 2023
POV: You cant just turn off social media
5 mins; March 14, 2023
Social media and storytelling are not nice to haves, nor something you can or should just "turn off".
4 mins; March 07, 2023
POV: Do not sleep on CM work in your Meta Ads.
3 mins; March 07, 2023
Advocating for more vertical style, in Retailer content.
3 mins; March 01, 2023
Take advantage of Expo West energy
3 mins; March 01, 2023
TikTok Provides New Insights into Best Performing Products, Based on Ad Content
3 mins; February 22, 2023
On Meta Verified.
3 mins; February 22, 2023
POV: Pinterest and Idea Pins
3 mins; February 15, 2023
Quick POV on ChatGPT and AI in general
4 mins; February 15, 2023
Depth Vs. Width when it comes to social media strategy
5 mins; February 08, 2023
Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram
2 mins; February 08, 2023
Once again advocating for motion graphics.
3 mins; January 31, 2023
Instagram Chief Says Photos Will Get More Focus on the App in 2023
3 mins; January 31, 2023
If you are just flat-out not using influencers in your social media strategy at all, you are going about it wrong!
5 mins; January 24, 2023
Once again advocating for YouTube Shorts
3 mins; January 24, 2023
Rant: Join and Leverage Facebook Groups
3 mins; January 18, 2023
Quick POV on a potential TikTok ban.
4 mins; January 18, 2023
Don't be afraid to repost or repurpose old content
3 mins; January 11, 2023
POV: Brands MUST diversify their content
4 mins; January 11, 2023
Rant: Instagram is not dead!
2 mins; January 04, 2023
Instagram Chief Outlines Key Areas of Focus for the App in 2023
3 mins; January 04, 2023
2022 Wrap Up!
4 mins; December 19, 2022
Dont be a headline reader. Be a learner and then leverage your knowledge wisely.
3 mins; December 19, 2022
POV: Be an early adopter on social platforms.
2 mins; December 19, 2022
POV: Delete TikTok
3 mins; December 19, 2022
POV: Why I am a fan of Facebook Groups
4 mins; December 14, 2022
POV: Your content cannot just be low production UGC/PGC style (Unless it has to, based on stage/revenue)
4 mins; December 12, 2022
Amazon rolls out TikTok-like shopping feature
3 mins; December 12, 2022
POV: Surprise and delights for customers, influencers, partners, etc. during the holiday season = a good idea
4 mins; December 05, 2022
POV: Perhaps there is a strategic play with so many CPG and Beverage brands going out of business?
3 mins; December 05, 2022
POV: Go deep on three social networks rather than wide on many!
4 mins; November 30, 2022
Advocating for TikTok Spark Ads
3 mins; November 30, 2022
POV: On social networks right now
6 mins; November 22, 2022
POV On how to think about creative for social media right now.
3 mins; November 22, 2022
Do a competition review!
3 mins; November 15, 2022
Take the time to review your digital touchpoints.
3 mins; November 15, 2022
Dont buy or deploy TikTok based on content quantity of post count.
4 mins; November 08, 2022
Quick POV on two new Instagram updates
2 mins; November 08, 2022
Quick POV on shakeup at Twitter
4 mins; November 02, 2022
Advocating for YouTube Shorts (trial and experimentation)
4 mins; November 01, 2022
Really think before you determine if a certain type of content "works" for your brand. It should NOT be measured on organic performance (at least on Meta)
4 mins; November 01, 2022
Advocating that brands do more what and why thinking before deciding on how they will deploy their content
3 mins; November 01, 2022
Don't silo your social media activities. Think holistically and glean more value.
3 mins; October 25, 2022
LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement
2 mins; October 25, 2022
Hack for finding local, strategic talent to help your social media stack.
4 mins; October 18, 2022
Followers, Likes AND Comments dont really matter.
5 mins; October 18, 2022
Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators
3 mins; October 13, 2022
TikTok Adds Photo Mode for Still Images, Longer Video Captions
2 mins; October 13, 2022
TikTok is not just cute videos and trends...it is full platform management!
4 mins; October 05, 2022
You should take a peek at Snapchat!
2 mins; October 05, 2022
What is Expo East and why it is important for brands to be there.
3 mins; September 28, 2022
Why Instagram Followers dont matter - Part 2: Zero Organic Reach
3 mins; September 20, 2022
Why Instagram Followers Dont Matter- Part 1: Retail Support
4 mins; September 20, 2022
What you need to be budgeting for in 2023
5 mins; September 13, 2022
Make sure you know your KPIs before making a call on your social media stack or strategy
3 mins; September 13, 2022
Advocating (once again) for surprise and delights for super fans and social media users that engage with your brand.
3 mins; September 08, 2022
Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process
