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Inner Sircle
Strategies, tactics and insights for the Inner Sircle at Sircle Media
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up.
3 mins; January 23, 2026
Social strategies > one off, trending tactics of the time.
4 mins; January 19, 2026
PSA: Instagram has changed how views are counted.
1 min; December 12, 2025
How to win in the 5th quarter!
2 mins; December 03, 2025
TikTok Ban Update: November 2025
2 mins; November 25, 2025
Strategic Social Media Planning for 2026 (for CPG Brands)
4 mins; November 20, 2025
POV: Importance of Community Management
3 mins; November 19, 2025
Instagram’s brand-new UI update
2 mins; October 28, 2025
POV: Proactive Community Management
4 mins; October 15, 2025
Lia Haberman’s Substack: Where creativity stands right now
3 mins; October 07, 2025
POV: Curated Content
5 mins; September 03, 2025
POV on Threads: August 2025
2 mins; August 25, 2025
Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach
2 mins; August 18, 2025
Shorter Video Ads on Facebook Get More Replays via Looping
2 mins; August 11, 2025
POV: Instagram is reportedly rolling out new post analytics
2 mins; August 05, 2025
POV: Meta’s Shift to Views From Impressions, and Social Reporting?
2 mins; July 30, 2025
POV: Striking balance with your content
4 mins; July 24, 2025
POV: (potential) TikTok Ban Update
2 mins; July 08, 2025
Advocating for AI content creation...NOW!
4 mins; July 07, 2025
Tips for tradeshows
4 mins; July 02, 2025
A rant on content.
4 mins; June 17, 2025
Social Media Week 2025: Â WHAT WAS SAID
3 mins; May 16, 2025
More on AI, and some tips for using ChatGPT
4 mins; May 08, 2025
POV on Instagram Edits
3 mins; April 30, 2025
POV on NIL
3 mins; April 24, 2025
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab - 3/28
3 mins; April 15, 2025
POV: Organic and Paid Social (blended)
4 mins; March 24, 2025
Lia Haberman: When To Adopt and When to Abandon a Channel - March 2025
3 mins; March 24, 2025
PSA: Start learning AI
3 mins; March 18, 2025
Advocating for more educational and utility content.
3 mins; February 06, 2025
Instagram Updates: January 2025
3 mins; January 29, 2025
TikTok continues, but what does it mean for brands?
4 mins; January 23, 2025
POV: TikTok Ban (dont freak out)
3 mins; January 14, 2025
Trial Reels
2 mins; December 11, 2024
POV on studio content
3 mins; September 19, 2024
Instagram Chief Shares Tips on How to Improve Content Performance
2 mins; September 03, 2024
Instagram Updates Metrics to Focus Creators on Views
2 mins; August 11, 2024
Instagram's emphasis is on short-form that can easily be shared among friends
2 mins; July 15, 2024
Im bullish on Instagram...if you are doing it right!
4 mins; June 26, 2024
POV: The Future of Facebook
4 mins; June 10, 2024
POV: Influencer Prices
4 mins; June 07, 2024
POV: Get Involved with TikTok Ads!!!
2 mins; June 06, 2024
DONT SLEEP ON COMMUNITY MANAGEMENT
4 mins; May 21, 2024
Meta moves to try and entice TikTok users.
3 mins; April 11, 2024
Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value
4 mins; April 03, 2024
Once again advocating for YouTube Shorts
3 mins; March 28, 2024
POV: Influencers and Negotiations
4 mins; March 28, 2024
TikTok Engagement (and reach) being down
4 mins; March 11, 2024
POV: TikTok Ban
4 mins; March 11, 2024
My 2 cents on gauging content performance
3 mins; March 06, 2024
Experimenting with Riverside (podcasting platform) and new content platforms in general
3 mins; March 06, 2024
Advocating for more utility based content
3 mins; February 22, 2024
POV: Different types of UGC
3 mins; February 15, 2024
POV: Importance of Retailer journey content
3 mins; February 07, 2024
Why I am bullish on YouTube Shorts!
3 mins; January 31, 2024
POV: Giveaways and Brand Collabs
3 mins; January 26, 2024
POV :Social content creation is unique, and you should deploy a different creation process.
5 mins; January 18, 2024
Advocating a Podcast Strategy
4 mins; January 10, 2024
POV on getting involved with LinkedIn in 2024
4 mins; January 10, 2024
POV: On the importance of strategic reactive and proactive community management in January.
2 mins; January 03, 2024
Essential Dos and Don’ts for Social Media Marketing in 2024
3 mins; January 03, 2024
Update on Instagram Live (and POV on Live in general)
2 mins; December 13, 2023
Bullish on YouTube as we go into 2024.
4 mins; December 13, 2023
A rant about wrong KPIs
4 mins; December 06, 2023
Tactics to drive sales before EOY
2 mins; December 06, 2023
Social Media KPIs: Should not be focused solely on web traffic.
3 mins; November 30, 2023
My POV: PASS on X!
3 mins; November 30, 2023
Once again advocating for brands to not be so binary with their content.
4 mins; November 15, 2023
Updated POV on Threads (Nov. 2023)
3 mins; November 07, 2023
Dont overdo it with your Retailer support content
3 mins; November 07, 2023
Updated POV on X, as we roll into 2024.
2 mins; November 02, 2023
Dont be afraid to repurpose content.
3 mins; November 02, 2023
Updated POV on TikTok Strategy
2 mins; October 26, 2023
Advocating for a focus on email
3 mins; October 26, 2023
POV: Twitter/X Strategy in 2024
3 mins; October 18, 2023
POV on CapCut for Business
3 mins; October 18, 2023
Social Media during times of crisis.
3 mins; October 11, 2023
TikTok’s Experimenting With an Ad-Free Subscription Offering
2 mins; October 03, 2023
3 Tactical tips for creating TikToks
2 mins; October 03, 2023
POV: Always be experimenting with different content styles!
3 mins; September 26, 2023
POV on how to create recipe content in a more strategic way.
2 mins; September 26, 2023
Advocating for brands to go deeper with their community management.
3 mins; September 19, 2023
Advocating for brands to repurpose and reuse old content
2 mins; September 19, 2023
The importance of dual assets and having access to an Art Department
2 mins; September 13, 2023
Advocating for front-loading meaningful messaging into your TikTok content
2 mins; September 13, 2023
Encouraging brands to rethink their paid social strategy.
3 mins; September 06, 2023
Brands should not judge their social media team's performance based on likes and comments.
3 mins; September 06, 2023
Post Labor Day is a good time to get aggressive and increase visibility for your brand!
2 mins; August 29, 2023
Lean into TikTok search.
3 mins; August 29, 2023
Lean into TikTok Ads and Shop
2 mins; August 22, 2023
Advocating for messing around with text based content on Threads, TikTok, and even X!
2 mins; August 22, 2023
Encouraging brands to not abandon paid social support.
3 mins; August 17, 2023
Dont overthink your content SOOO much,
3 mins; August 17, 2023
Really think about your KPIs (and they are not always your standard ones)
4 mins; August 09, 2023
The Power of UGC Giveaways
2 mins; August 09, 2023
Whats Hot and Not Hot as we enter July 2023!
4 mins; August 01, 2023
TikTok Introduces Zip Code Targeting
2 mins; July 29, 2023
Twitter has officially changed its logo to ‘X’
2 mins; July 25, 2023
TikTok is adding support for text posts
2 mins; July 25, 2023
Sircle Media Strategy Recommendations Q3: Incentivizing people to get in store.
3 mins; July 20, 2023
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