Inner Sircle
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Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format
3 mins; October 08, 2021
POV on buying TikTok Followers
2 mins; October 08, 2021
Don't be so binary with content. Make sure you are willing AND ABLE to diversify your content!
3 mins; October 03, 2021
Facebook ain't dead yet.
3 mins; October 03, 2021
POV: Facebook Reels
3 mins; September 30, 2021
Some Do's when it comes to Hashtags
2 mins; September 30, 2021
POV: Pinterest Lite.
2 mins; September 29, 2021
Q4 Alternative Tactics (while everyone else is focused on DTC)
4 mins; September 29, 2021
Q4 2021 Strategy Recs: Allocate funds for more TikTok prospecting via paid on the platform
2 mins; September 23, 2021
Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*
3 mins; September 23, 2021
Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!
3 mins; September 23, 2021
Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions
2 mins; September 22, 2021
Brand Collaborations = Big Buyer!
4 mins; September 15, 2021
POV: On KPIs on content and/or Instagram Feed Analytics
4 mins; September 14, 2021
Early Results with TikTok Promote
2 mins; September 14, 2021
Quick POV: With social media, sometimes less is more!
4 mins; September 09, 2021
POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform
5 mins; September 09, 2021
Little PSA: On Boosting Content
3 mins; September 02, 2021
Instagram Collab Feature for Posts and Reels
2 mins; August 30, 2021
A little rant about being too analytical with your organic social media efforts.
4 mins; August 24, 2021
POV: The TikTok Content Creation Dilemma
3 mins; August 24, 2021
Quick POV on TikTok Ads
2 mins; August 20, 2021
Goals, Strategies and Tactics Need to Match Your Desired Outcome
5 mins; August 19, 2021
POV: How to get more value out of your influencer relationships
5 mins; August 11, 2021
POV on Content: Sometimes the words come first!
2 mins; August 05, 2021
POV: Lifestyle content and its place in your social content
4 mins; August 02, 2021
POV: On curated content and being more open minded about sharing more of your personality as a brand
3 mins; July 29, 2021
Q3 Agency Recommendations
3 mins; July 23, 2021
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
2 mins; July 21, 2021
Q3 2021 Agency Recommendations
3 mins; July 18, 2021
Get in the mix with memes
3 mins; July 18, 2021
With Instagram, don't be too narrowly focused on any one KPI.
3 mins; July 15, 2021
POV on how to (and not to) approach TikTok
3 mins; July 13, 2021
POV on what you need in your Social Media Management stack
4 mins; July 13, 2021
Right now is a great time to reflect on what content works either visually OR data-wise
3 mins; July 07, 2021
How to Add Links to Instagram Stories (Even Without 10K Followers!)
2 mins; July 07, 2021
Paid Social Categories: Deeper Dive
3 mins; June 29, 2021
Facebook Launches Live Audio Rooms
2 mins; June 29, 2021
Perspective on different types of paid social
4 mins; June 23, 2021
Three types of content categories and how to approach them mentally
4 mins; June 23, 2021
Community Management is the most important part of social
2 mins; June 15, 2021
Think about ART and SCIENCE more!
3 mins; June 15, 2021
Core Asset Kit Needed for Social Media
5 mins; June 08, 2021
Quick rant on why getting verified on Instagram doesnt really matter for most brands and people.
2 mins; June 08, 2021
LinkedIn Adds New 'Boost' Option for Organic Posts
2 mins; June 02, 2021
Instagram Expands Its Test of Reels Ads to More Regions
1 min; June 02, 2021
Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch
2 mins; June 02, 2021
Rant: You need to find ways to be more salesy (while still on brand) in your social media content plan.
2 mins; June 01, 2021
Twitter Spaces: I think I am a fan!
3 mins; June 01, 2021
POV: The right content approach for social media.
3 mins; May 26, 2021
POV: You need more motion graphics in your content mix!
3 mins; May 25, 2021
Social Media is a Horizontal and not a vertical
3 mins; May 25, 2021
POV: Seek influencers with smaller, more intimate communities over larger ones!
2 mins; May 20, 2021
Meta: Podcast about a Podcast (In The Sauce)
2 mins; May 19, 2021
POV on Live Shopping Fridays from Facebook
2 mins; May 19, 2021
Facebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking On
3 mins; May 11, 2021
Instagram allows you to auto caption stories with a sticker.
1 min; May 10, 2021
Hire your Social Media Team and then let them go win you a championship!
5 mins; May 04, 2021
When it comes to TikTok (and content in general) know when to be FAST!
2 mins; May 03, 2021
Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!
3 mins; April 28, 2021
Be strategic....and then go and work with those influencers!
3 mins; April 27, 2021
Attn Brands: Stop focusing on the wrong things
4 mins; April 26, 2021
Have your social media team in the room early on.
3 mins; April 20, 2021
POV: On the importance of curated content.
3 mins; April 20, 2021
Likes and comments are not the only measure of performance
1 min; April 16, 2021
Video content is mission critical for brand awareness
2 mins; April 16, 2021
Twitter: Worth some (re)investigating
2 mins; April 13, 2021
Focus on DTP (Describe The Product) AND DTC (Describe The Category) Content
3 mins; April 13, 2021
Look to create simple motion graphics and animations more.
3 mins; April 09, 2021
A breakdown of ads from OWYN
3 mins; April 08, 2021
Instagram Reels - get involved!
1 min; April 08, 2021
POV: Reels Remixes
2 mins; March 31, 2021
Clubhouse competitors and the live audio format Renaissance
3 mins; March 31, 2021
Quick POV on the David Dobrik situation
3 mins; March 25, 2021
Facebook shares details of a coming newsletter platform to attract creators
1 min; March 25, 2021
What you should be looking for when gauging success on TikTok
2 mins; March 25, 2021
POV: iOS 14 Update
3 mins; March 16, 2021
POV: Its time to get on TikTok and poke around a bit.
2 mins; March 16, 2021
Create more content that highlights your WHY!
2 mins; March 08, 2021
POV: Update on Instagram potentially hiding like counts
2 mins; March 08, 2021
Just a little rant on why influencers have to be a part of your social media plan
4 mins; March 03, 2021
POV on the importance of the Retailer Call Out Video
3 mins; March 03, 2021
POV on TikTok and why you need to go deeper with your understanding of it
4 mins; March 03, 2021
Q2 Strategy Recommendation: Use Graphics, Illustrations and Carousels to sell your WHY
2 mins; February 24, 2021
POV: On supporting Retail velocity
2 mins; February 24, 2021
Pinterest POV, Feb 2021
2 mins; February 15, 2021
Instagram Plans to Launch Multi-Participant Live-Streams Later This Month
4 mins; February 15, 2021
Instagram's Developing a TikTok-Style Vertical Feed for Stories
2 mins; February 08, 2021
Striking the most authentic influencer partnerships
3 mins; February 08, 2021
Getting more legs and value out of old photos for your brand.
2 mins; February 03, 2021
POV: Clubhouse
3 mins; February 03, 2021
13 Influencer Marketing Trends to Watch in 2021
4 mins; January 27, 2021
27 Facebook Demographics to Inform Your Strategy in 2021
3 mins; January 25, 2021
POV: Surprise and delight codes.
3 mins; January 19, 2021
Social media does not equal e-commerce. It is much more holistic than that!
3 mins; January 19, 2021
Early POV on Clubhouse
3 mins; January 19, 2021
POV about posting on social during MLK Day and Inauguration Day
2 mins; January 19, 2021
POV: On the good practice of doing social audits from time to time.
2 mins; January 11, 2021
New Year's Resolution: Get out there and try with something new, like TikTok
3 mins; January 11, 2021
POV: Community Management is THE KPI for social media
2 mins; January 04, 2021