Strategies, tactics and insights for the Inner Sircle at Sircle Media
A rundown of Later's: The Secret Formula for Instagram Success in 2022
3 mins; August 30, 2022
Create content with a vertical first mindset and then experiment on platforms.
3 mins; August 24, 2022
Advocating for a TikTok first mentality
4 mins; August 24, 2022
Quick 2 Cents on BeReal
3 mins; August 16, 2022
Advice on a content/social media approach in a time of recession/economic tightening.
4 mins; August 16, 2022
Rant: Importance of Community Management
3 mins; August 03, 2022
Advocating for Lifestyle Photoshoots
4 mins; August 03, 2022
Advocating for paying close attention to all social networks
3 mins; August 03, 2022
Instagram Updates Revisited
3 mins; August 03, 2022
POV on thinking holistically about UGC/PGC
4 mins; July 26, 2022
POV On Instagram and its many changes of late
3 mins; July 26, 2022
Quick POV: YouTube Shorts
3 mins; July 18, 2022
Motion graphics need to be a part of your content mix.
3 mins; July 18, 2022
Don't be afraid to repurpose or re-use old content
3 mins; July 14, 2022
Advocating for constant experimentation AND signing up for socialmediatoday as a resource
3 mins; July 14, 2022
In times like these, social media should be recalibrated, but NOT abandoned.
4 mins; July 07, 2022
Why am I losing Instagram Followers (and engagement)
4 mins; July 07, 2022
Instagram Reels are where its at!
2 mins; June 28, 2022
Rant about Instagram Followers not being a main KPI
3 mins; June 28, 2022
Be more balanced in your social media mindset
4 mins; June 22, 2022
POV on people at brands spending time on social media platforms as humans.
3 mins; June 22, 2022
Dont sleep on Instagram
2 mins; June 14, 2022
Rant: Do self-social and digital audits more.
3 mins; June 14, 2022
What is whitelisting and why you need to get involved!
3 mins; June 07, 2022
Why Has Instagram Engagement Dropped in 2022 for Feed Posts?
4 mins; June 07, 2022
Advocating for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc.
3 mins; June 02, 2022
Community Management Is So Important
3 mins; June 02, 2022
Content is King, Queen and Court Jester
4 mins; May 26, 2022
POV: On messaging around times of crisis
5 mins; May 26, 2022
Rant on how Instagram is not dead.
4 mins; May 24, 2022
TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning
2 mins; May 19, 2022
The current TikTok Stack
5 mins; May 18, 2022
Quick POV: On Nik Sharma's 5 reasons to hire internally vs use an agency newsletter
5 mins; May 16, 2022
Influencers are a horizontal and not a vertical
5 mins; May 12, 2022
Brand Spotlight: Aloha
6 mins; May 12, 2022
20 UGC Advertising Stats & Trends You Need to Know in 2022
5 mins; April 27, 2022
TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads
3 mins; April 27, 2022
Instagram Launches Live Test of Pinned Posts on User Profiles
2 mins; April 27, 2022
Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content
3 mins; April 22, 2022
Motion Graphics are a MUST HAVE component of your social media mix
3 mins; April 21, 2022
Influencers are a MUST HAVE component of your social media mix
4 mins; April 21, 2022
Get involved on LinkedIn!
3 mins; April 12, 2022
What you need in your social media stack
5 mins; April 12, 2022
Founders and marketing personas should leverage relationships with like-minded brands.
3 mins; April 04, 2022
POV: Push harder for email and/or SMS
3 mins; April 04, 2022
Building in Public = Great content!
4 mins; March 28, 2022
Big Fan of Surprise and Delights on social platforms.
3 mins; March 28, 2022
POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022
2 mins; March 23, 2022
Lil' Expo West Recap and POV
3 mins; March 18, 2022
Using a third party creator for TikTok
2 mins; March 18, 2022
POV: What makes a good Social Manager at Sircle Media
4 mins; March 08, 2022
Social Media Manager Role: Updated for 2022
5 mins; March 08, 2022
POV: Look for alternatives to Facebook/Instagram Ads now
4 mins; March 08, 2022
2022 Social Media Industry Benchmark Report
4 mins; March 01, 2022
Insta-what + Insta-how: Tips For Stories
3 mins; March 01, 2022
POV: How to approach Expo West
3 mins; February 24, 2022
TikTok Instant Pages
2 mins; February 24, 2022
POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes.
2 mins; February 17, 2022
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
2 mins; February 17, 2022
POV: TikTok Strategy (Posting daily with brand owned creators)
2 mins; February 15, 2022
POV: Mid Tier TikTok approach (5x per week + some face in front of camera work)
1 min; February 15, 2022
POV: Low Frequency TikTok approach
1 min; February 15, 2022
LONG FORM: POV on TikTok approaches right now
5 mins; February 15, 2022
Look out for Instagram Hacker Scams
3 mins; February 08, 2022
POV: On DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution)
4 mins; February 08, 2022
POV: Metaverse
3 mins; February 03, 2022
POV: Instagram Reels
3 mins; February 03, 2022
Rant on the importance of TikTok and why brands need to contribute time and attention there.
4 mins; January 25, 2022
Rant on why Motion Graphics are so important
4 mins; January 25, 2022
New TikTok Data Reveals the Positive Impact of Creator Content
4 mins; January 20, 2022
We Dont Talk About Bruno + TikTok
3 mins; January 20, 2022
Instagram Subscriptions?
2 mins; January 20, 2022
Golden Age of Creators For TikTok
4 mins; January 12, 2022
Instagram testing in-feed changes.
2 mins; January 10, 2022
Top 9 Social Media Trends to Prepare for in 2022
4 mins; January 05, 2022
Advocating for experimentation on alternative social network Ads platforms
2 mins; December 20, 2021
Little rant on not abandoning Facebook/Instagram
2 mins; December 20, 2021
TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants
3 mins; December 20, 2021
POV: Pinterest predicts and the Pinterest platform in general
3 mins; December 20, 2021
RANT: Be more efficient with your content creation process, especially when outsourced.
4 mins; December 14, 2021
TikTok and why I think brands need to contribute on the client side in some way.
4 mins; December 14, 2021
Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order
2 mins; December 09, 2021
POV on how to plan your content needs
4 mins; December 09, 2021
Rant on the importance of Community Management.
3 mins; December 01, 2021
Some tactical tips for post-Thanksgiving shopping weekend.
3 mins; December 01, 2021
Rant on what works and doesnt work with content
4 mins; November 19, 2021
Advocating for more PGC.
3 mins; November 18, 2021
Dont overthink or over-craft your social media efforts. Have some fun and let your social media manager dare to fail
3 mins; November 18, 2021
15 User-Generated Content Statistics That Prove Its Worth
3 mins; November 11, 2021
Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories
2 mins; November 08, 2021
On reserving some space for experimentation and failure with your social media efforts.
3 mins; November 04, 2021
Arming your social media manager with surprise and delight codes for customers and fans
3 mins; November 04, 2021
New! Instagram Stories Link Stickers Are Now Available to Everyone
3 mins; October 28, 2021
Some noteworthy Instagram updates
2 mins; October 25, 2021
Advocating for Iconosquare (The "Advanced" tier if possible)
3 mins; October 20, 2021
26 Predictions for Social Media Marketing in 2022
4 mins; October 20, 2021
Another RANT about Instagram Followers
5 mins; October 20, 2021
Hashtags Update Follow Up (And a call to arms to always be experimenting)
3 mins; October 13, 2021
Finding your brand personality and then putting it out there.
4 mins; October 13, 2021
RANT on not micromanaging and overthinking micro-content
