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Cubicle to CEO

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Reducing Risk To Fuel 60% Growth With a Gig Economy Business Model

49 mins; November 04, 2024

3 Strategies That Generated $244,870 in Repeat + Referral DFY Clients

42 mins; October 28, 2024

[Q3 2024 Quarterly Review] Choosing Personal Life Over Business This Summer

6 mins; October 21, 2024

Use This Framework To Reduce Business Chaos and Work Only 15 Hours A Week

54 mins; October 14, 2024

Bonus: Is There A “Best Location” For Your Business? Using Astrocartography To Predict Success

35 mins; October 09, 2024

She Sold Her Business For 7 Figures To Private Equity & Later Bought It Back For 6 Figures

64 hours 11 mins; October 07, 2024

From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

55 mins; September 30, 2024

Increasing Average Order Value by 20% and Converting First Time Buyers With a Product Add-On

44 mins; September 23, 2024

Switching To A 4-Day Work Week Grew Revenue Up To 77%

63 hours 56 mins; September 16, 2024

263. Your MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No” (REPLAY)

37 mins; September 09, 2024

Bonus: How to Overcome The 5 Main Buyer Objections

34 mins; September 04, 2024

This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

47 mins; September 02, 2024

Suneera Madhani Sold A Billion Dollar Business & Is Building Her Next Unicorn With These Lessons

58 mins; August 26, 2024

Scaling From $1M to $6M in 3 Years Without Spending More - The Referral Machine That Drives 85% Of Revenue

50 mins; August 19, 2024

Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency

53 mins; August 12, 2024

Bonus: How to Get Paid to Write for Major Publications with Ericka Andersen

34 mins; August 07, 2024

Creating AI-Powered Viral Headlines Grew His Email List By 10,000 Subscribers From Only 1 Video

61 hours 27 mins; August 05, 2024

257. [Q2 2024 Quarterly Review] Does Every Expense Need an ROI? Revenue Stacking, Monetizing IP Beyond Courses & More

7 mins; July 29, 2024

The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)

48 mins; July 22, 2024

‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring

54 mins; July 15, 2024

Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing

56 mins; July 08, 2024

253. Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)

56 mins; July 01, 2024

Outsourcing: How To Find + Hire Your Dream Team

66 hours 19 mins; June 24, 2024

251. How to Host Roundtable Events That Add $884K To Your Revenue

57 mins; June 17, 2024

250. Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)

44 mins; June 10, 2024

249. $330K Launch WITHOUT Ads, Social Content, or Email Marketing

51 mins; June 03, 2024

248. Winning Mrs. Oregon America 👑 (and Why I Decided To Compete In My First Pageant)

48 mins; May 27, 2024

247. How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year

59 mins; May 20, 2024

246. Paying Off $70K Debt In 9 Months By Monetizing Multiple Skills Outside Her “Normal Business”

70 hours 47 mins; May 13, 2024

245. Organic Social Selling with Chatbots: This ManyChat Automation Generated $15,385 in 60 Days

47 mins; May 06, 2024

244. [Q1 2024 Quarterly Review] 6-Figures In Profit From One Event, ‘No’ Journals, & Setting Boundaries As A Speaker

6 mins; April 29, 2024

[TEASER] What’s My Business Worth? The Who, When, Why of (Maybe) Selling Cubicle to CEO

5 mins; April 24, 2024

243. The $100K Risk That Made $1 Million + Caught Costco’s Attention

53 mins; April 22, 2024

242. ‘Best Of’ Email Marketing: 7 Tips To Make More Sales, Deepen Relationships, and Reduce Unsubscribes

39 mins; April 15, 2024

[TEASER] Selling Out a Six Figure Retreat in 1 Week (After Flopping with My Waitlist)

3 mins; April 10, 2024

241. Unique Top-Of-Funnel App Strategy Adds Hundreds of New Customers Monthly On Auto-Pilot (and $335K Revenue To Date)

52 mins; April 08, 2024

240. Acquiring Over 300,000 New Customers With Performance Publishing

52 mins; April 01, 2024

239. These Q&A Parties Converted 100% of Participants Into Paying Customers Within 1 Year

61 hours 41 mins; March 25, 2024

Bonus: Live Q&A With Students at CU Denver’s Jake Jabs Center for Entrepreneurship

61 hours 16 mins; March 20, 2024

238. How Do Founders Spend The Money They Raise? Two Product-Based Companies Share Their Burn Rates + Spending Decisions

65 hours 53 mins; March 18, 2024

237. ‘Best Of’ Podcasting: 9 Tips To Grow Your Show + Maximize Results From Guesting On Other People’s Podcasts

36 mins; March 11, 2024

236. The Science of Asking Good Questions (To Get More Responses, Sales, & Drive Innovation)

35 mins; March 04, 2024

235. Being A Breadwinning Woman: 3 Ways This Relationship Coach Embraces This Role + Reduces Money Tension In Her Marriage

59 mins; February 26, 2024

234. Should You Be Running Your Own FB Ads? How She Manages $1M+ In Annual Ad Spend Without An Agency

63 hours 38 mins; February 19, 2024

233. After The Purchase: How UX Drives Sales ($1M in 13 Months Case Study)

62 hours 42 mins; February 12, 2024

Bonus: Debriefing 5 Ideas That Made $1M+ Each (With 8 Figure AppSumo CEO, Noah Kagan)

58 mins; February 09, 2024

232. Converting A Small Audience: Using Branded Events To Generate $180K

57 mins; February 05, 2024

231. [Q4 2023 Income Report] $200K PROFIT Despite Pausing Evergreen Products For 1 Year

6 mins; January 29, 2024

[TEASER] Why I'm Setting Guidelines, Not Goals in 2024: My 5 Explained

7 mins; January 26, 2024

[TEASER] Launch Debrief: 12 Days of Christmas

8 mins; January 24, 2024

230. Strategic Downsizing: This CEO Grew Take Home Pay By $60K When She Slashed Her Revenue From $650K to $300K.

60 hours 39 mins; January 22, 2024

229. Tired Of Video-First Content? $50K Sold Out LinkedIn Launch Debrief

62 hours 8 mins; January 15, 2024

228. Need a Quick Cash Injection? Invisible Strategies That Sold $70K In 4 Weeks

55 mins; January 08, 2024

227. ‘Best Of’ Launching Roundup: 8 Underrated Tips For Your Most Successful Launch Ever

38 mins; January 01, 2024

Bonus: My Cubicle to CEO Story

46 mins; December 27, 2023

226. YouTube Is Her #1 Lead Generator: Using Long-Form Videos To Sell $330K This Year

55 mins; December 25, 2023

Bonus: My One Regret This Year...

32 mins; December 20, 2023

225. Build Sustainable Giving Into Your Business Model: How She Donated $37K This Year Without Hurting Her Bottom Line

64 hours 9 mins; December 18, 2023

Bonus: My Week in California (Takeaways On Affiliate Marketing, Angel Investing, & AI)

37 mins; December 13, 2023

224. This Voxer Summit Strategy May Convince You To Ditch Your Webinar - She Made $66K Last Launch!

51 mins; December 11, 2023

Bonus: $27,500 Sold in 48 Hours from 1 IG Story (Behind The Biz Case Study)

35 mins; December 06, 2023

223. Create an Employee Waitlist: How To Recruit & Retain Top Quality Team Members

65 hours 27 mins; December 04, 2023

Bonus: These Won't Be Public Anymore...

18 mins; November 29, 2023

222. Replace Work-Life “Balance” With Work-Life “Harmony” To 6X Your Revenue

53 mins; November 27, 2023

Bonus: Only Our Email List Will Get These Deals 👀

5 mins; November 22, 2023

221. How, Why, & When To Niche Down To Bring In The Big Bucks

67 hours 2 mins; November 20, 2023

Bonus: Close More Sales With This Follow Up Strategy

16 mins; November 15, 2023

220. The Sales Call Structure That Converts at 100% - Listen For The Play by Play

61 hours 20 mins; November 13, 2023

Bonus: Want To Collaborate In 2024? Join Me In This Peer Mastermind (MixerMind) By November 21st!

40 mins; November 08, 2023

219. Copy These Business Boundaries For Results Like 44% Revenue Increase & Sub-40 Hour Work Weeks

52 mins; November 06, 2023

Bonus: Want To Attend OR Host an In-Person Conference in 2024? Here's What You Need To Know

31 mins; November 01, 2023

218. [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?

7 mins; October 30, 2023

Bonus: I Tested Emailing My List 6x In 2 Days - Did It Increase Sales? Here's The Results

19 mins; October 25, 2023

217. The Line-By-Line Email That Made $24K From A List Of 500 Subscribers

61 hours 19 mins; October 23, 2023

Bonus: Create A High-Converting Case Study With Us In The Next 30 Minutes!

40 mins; October 18, 2023

216. Create Your Own Holiday To Boost Sales! This ‘Anti-Black Friday’ Campaign Made $70K Without Social Media

56 mins; October 16, 2023

Bonus: MetriTalk On Successfully Launching, Producing & Growing A Podcast Show (with Top 1% Podcast Hosts)

43 mins; October 11, 2023

215. 4X Your Number Of Speaker Bookings By Repurposing Podcasts In Your Pitches

59 mins; October 09, 2023

Bonus: What Would You Repeat & Remix In Your Business? LIVE Answers From Make Your Mark 2023

24 mins; October 04, 2023

214. Her Campus Increased Brand Partnerships Revenue By 10,000% With This Innovative Free Marketing Summit

59 mins; October 01, 2023

Bonus: How We Jumped Nearly 100 Spots On The Podcast Charts With Live Events

24 mins; September 27, 2023

213. Freely Changing Your Business Model Without Wrecking Financial Stability

50 mins; September 25, 2023

Bonus: We're Giving Away (TWO) $1,000 Cash Grants to Grow Your Biz!

7 mins; September 20, 2023

212. Trade Show Secrets: How A New Brand Sold $200K In One Weekend With No Products

62 hours 33 mins; September 18, 2023

Bonus: 7 Surprising Podcast Growth Tips from Podcast Movement 2023

30 mins; September 13, 2023

211. 'Best Of' Customer Feedback: 7 Tips for Effective Testimonials, Market Research + Retention

47 mins; September 11, 2023

Bonus: 3 Things I Did As An Entrepreneur Before Getting Married

34 mins; September 06, 2023

210. 'Best Of' Conversion Tips: Increase Your Sales w/ These 6 Strategies

37 mins; September 04, 2023

CEO Collective Expert Roundtable Pt. 4 (IG Followers on Autopilot, Video Content Hooks, Writing Your Book Draft & More)

13 mins; August 30, 2023

209. 'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads

47 mins; August 28, 2023

CEO Collective Expert Roundtable Pt. 3 (Constructive Criticism, Visual Branding, Building Wealth & More)

14 mins; August 23, 2023

208. 'Best Of' Pitching Roundup: 10 Pitching Tips

49 mins; August 21, 2023

CEO Collective Expert Roundtable Pt. 2 (Recurring Profit, Successful Ad Formula, Increasing Perceived Value & More)

14 mins; August 16, 2023

207. $1M/Year With 1 Offer: Boost Your Sales With Bundling

68 hours 55 mins; August 14, 2023

CEO Collective Expert Roundtable Pt. 1 (Spicy Content, Following Up, Boosting Posts & More)

11 mins; August 09, 2023

206. 70K New Followers in 6 Months: Real-Time Tips For Organic Instagram Growth in 2023

71 hours 13 mins; August 07, 2023

Bonus: How Much Do You Really Need To Make In Your Business? Wealth Advisor Shares Shocking Truth

18 mins; August 02, 2023

205. [Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue

6 mins; July 31, 2023

Bonus: Increasing The Value of Your Business For a Future Sale

20 mins; July 26, 2023

204. Behind the Buyout: The Numbers & Negotiation of Vibely’s Acquisition By Kajabi

51 mins; July 24, 2023

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