Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
Product Experts Gain New Clout Among B2B Buyers
34 mins; March 25, 2026
Taming B2B Buying Mayhem
29 mins; March 11, 2026
What It Means Takes A Hiatus
1 min; February 18, 2026
Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle
0 secs; February 04, 2026
AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
0 secs; January 21, 2026
Women In Security, Holiday Shopping Trends, AI Agents In Content
27 mins; January 07, 2026
SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
29 mins; December 10, 2025
Predictions 2026: Breaking Down Three Of Our Boldest Predictions
20 mins; November 12, 2025
AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
20 mins; October 29, 2025
California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
26 mins; October 15, 2025
H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
21 mins; October 01, 2025
Defining AGI, Measuring AI Search, Agency Swirl Continues
27 mins; September 17, 2025
Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
21 mins; September 03, 2025
Anthropic Lawsuit, AI And Energy, CMO Trends
25 mins; August 20, 2025
AI Pricing, Outcome-Based Pricing, Developer Productivity
26 mins; August 06, 2025
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
24 mins; July 23, 2025
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
23 mins; July 09, 2025
TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear