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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Lead Bigger

53 mins; February 12, 2025

Unlocking the Power of Vulnerability Loops

34 mins; February 10, 2025

Revolutionizing Corporate Learning

46 mins; February 05, 2025

Decoding the Why

42 mins; February 03, 2025

The Streak End Rule: Revolutionizing Motivation with Polly Kang

49 mins; January 29, 2025

Declutter Your Mind: Behavioral Economics for a More Organized Brain

45 mins; January 27, 2025

The Leadership Amplification Effect with Adam Galinsky

49 mins; January 22, 2025

Rethinking Failure: Behavioral Insights with Madeline Quinlan

46 mins; January 20, 2025

Defy: Embracing the Superpower of Responsibility with Sunita Sah

49 mins; January 15, 2025

The Power of Saying No with Vanessa Patrick

41 mins; January 13, 2025

Never Play It Safe: Embracing Constraints and Creativity with Chase Jarvis

47 mins; January 08, 2025

Beyond January: Behavioral Insights for Lasting Resolutions

40 mins; January 06, 2025

4,000 Mondays: Making Every Week Count with Jodi Wellman

51 mins; January 01, 2025

Harnessing the Power of Regret with Dan Pink

49 mins; December 30, 2024

Proximity: Redefining Business and Innovation in a Digital Age

43 mins; December 25, 2024

Moonshot Strategies: Business Insights from NASA's Space Race

35 mins; December 23, 2024

The Influence Equation: Transformational Change with Steve Martin

45 mins; December 18, 2024

Social Proof in Action: Understanding the Herding Instinct

42 mins; December 16, 2024

Elevating Brand Perception: DJ Sprague's Journey from Limos to Reputation King

51 mins; December 11, 2024

Embracing Negative Reviews: Behavioral Economics Insights

44 mins; December 09, 2024

Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

49 mins; December 04, 2024

The "G" in NUDGES: Mastering Feedback for Behavioral Success

43 mins; December 02, 2024

Embracing Winter: Mindset Shifts with Dr. Kari Lebowitz

40 mins; November 27, 2024

Embracing Familiarity Bias: The Comfort of the Known

22 mins; November 25, 2024

The Hive Mind at Work: Transforming Organizations with Dr. Siobhan McHale

39 mins; November 20, 2024

The Taste of Success: How Flavor Impacts Buying Behavior

30 mins; November 18, 2024

From Insights to Action: Behavioral Science at Lyft with Irrational Labs

49 mins; November 13, 2024

Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd

30 mins; November 11, 2024

The Birth of Consumer Choice w/ Jason Voiovich

51 mins; November 06, 2024

The Power of NUDGES and Choice Architecture (Refreshed Episode)

36 mins; November 04, 2024

Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology

52 mins; October 30, 2024

AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode)

38 mins; October 28, 2024

Behavioral Science at Scale: William Mailer on Banking Innovations

46 mins; October 23, 2024

Apple Card: Behavioral Economics in Action (Refreshed Episode)

45 mins; October 21, 2024

The Science of Immersion: Transforming Business with Dr. Paul Zak

53 mins; October 16, 2024

The Brainy Biases: Why Novelty and Stories Captivate Us (Refreshed Episode)

28 mins; October 14, 2024

Scaling Behavioral Economics at BBVA with Quique Belenguer

49 mins; October 09, 2024

Designing for Behavior Change: Insights from Dr. Steve Wendel (Refreshed Episode)

45 mins; October 07, 2024

The Art of Strategic Relationships: A Conversation with Andy Lopata

51 mins; October 02, 2024

Mastering Ethical Influence with Brian Ahearn (Refreshed Episode)

48 mins; September 30, 2024

Is Your Work Worth It? Exploring Purpose with Christopher Wong Michelson

48 mins; September 25, 2024

Unlocking the Secrets of Behavioral Change with Dr. Katy Milkman (Refreshed Episode)

48 mins; September 23, 2024

Mastering the Art of Learning: Insights from Scott Young

47 mins; September 18, 2024

Habits Unveiled: The Science of Good and Bad Habits with Dr. Wendy Wood (Refreshed Episode)

46 mins; September 16, 2024

The Mentorship Mindset: Nobel Insights with Dr. Bob Lefkowitz

50 mins; September 11, 2024

Defaults Uncovered: The Hidden Influences on Our Choices (Refreshed Episode)

38 mins; September 09, 2024

Decisions Over Decimals: Insights from Christopher Frank

41 mins; September 04, 2024

Mastering Project Scoping with Questions: Insights from Mars w/ Beatrix Daros (Refreshed Episode)

48 mins; September 02, 2024

Unveiling the Biases Behind Misinformation w/ Alex Edmonds

45 mins; August 29, 2024

The Lazy Brain: Unveiling Biases That Shape Our Decisions (Refreshed Episode)

26 mins; August 26, 2024

Behavioral Science and Democracy w/ Beatriz Vallejo

36 mins; August 22, 2024

Boosting Local Economies with Behavioral Science (Refreshed Episode)

48 mins; August 19, 2024

The Mentorship Mindset: Insights from Dr. Ruth Gotian

48 mins; August 15, 2024

The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

37 mins; August 12, 2024

The Art of Respectful Disagreement w/ Justin Jones-Fosu

27 mins; August 08, 2024

Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)

43 mins; August 05, 2024

Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth

47 mins; August 01, 2024

Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

34 mins; July 29, 2024

Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski

50 mins; July 25, 2024

Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)

43 mins; July 22, 2024

Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger

51 mins; July 18, 2024

Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung(Refreshed Episode)

42 mins; July 15, 2024

Driving Microsoft Love Through Research and Strategy w/ Haley Swafford

43 mins; July 11, 2024

Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)

34 mins; July 08, 2024

Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein

45 mins; July 04, 2024

Why We Buy w/ Patrick Fagan (Refreshed Episode)

42 mins; July 01, 2024

How to Outthink and Outperform in Marketing w/ Roger Hurni

46 mins; June 27, 2024

Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)

42 mins; June 24, 2024

The Power of Games w/ Kelly Clancy

43 mins; June 20, 2024

Why Quitters Often Win w/ Annie Duke (Refreshed Episode)

62 hours 45 mins; June 17, 2024

The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris

47 mins; June 13, 2024

Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)

28 mins; June 10, 2024

Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby

42 mins; June 06, 2024

Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)

38 mins; June 03, 2024

Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase

43 mins; May 30, 2024

Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)

23 mins; May 27, 2024

Mastering Negotiation: Strategies for Success with Kwame Christian

40 mins; May 23, 2024

Anchoring and Adjustment in Business (Refreshed Episode)

43 mins; May 20, 2024

Mastering Workplace Conflict with Karin Hurt

44 mins; May 16, 2024

The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)

48 mins; May 13, 2024

The Art of Apology with Marjorie Ingall and Susan McCarthy

48 mins; May 09, 2024

Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)

49 mins; May 06, 2024

The Power of Timeboxing with Marc Zao-Sanders

55 mins; May 02, 2024

Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)

29 mins; April 29, 2024

Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety

56 mins; April 25, 2024

Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)

40 mins; April 22, 2024

Defeating Workplace Friction w/ Huggy Rao

51 mins; April 18, 2024

The Hidden Tax of Sludge in Business (Refreshed Episode)

31 mins; April 15, 2024

The Power of Ritual w/ Michael Norton

46 mins; April 11, 2024

Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)

37 mins; April 08, 2024

The Art of Effective Feedback w/ Therese Huston

52 mins; April 04, 2024

Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)

36 mins; April 01, 2024

Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh

44 mins; March 28, 2024

The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)

31 mins; March 25, 2024

The Art of Crafting Gutsy yet Relevant Brand Messaging

45 mins; March 21, 2024

Status Quo Bias (Refreshed Episode)

26 mins; March 18, 2024

AI That Understands People: Blending Tech and Behavioral Science

54 mins; March 14, 2024

Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab

36 mins; March 11, 2024

The Art and Science of Influence w/ Rory Sutherland

56 mins; March 07, 2024

Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition

44 mins; March 04, 2024

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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