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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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Prefactual Thinking: How to Turn "What If" Into "Why Not" - Behavioral Economics Foundations
26 mins; October 25, 2019
How to Set, Achieve & Exceed Brainy Goals
28 mins; October 18, 2019
Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
43 mins; October 11, 2019
Counterfactual Thinking: Why We 'What If' And 'If Only' (A Behavioral Economics Foundations Episode)
41 mins; October 04, 2019
How to Get (and Stay) Motivated
39 mins; September 27, 2019
Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch
40 mins; September 19, 2019
Can Behavioral Economics Increase Savings?
30 mins; September 13, 2019
How To Make Concepts Tangible
25 mins; September 06, 2019
How To Set Up Your Own Experiments
27 mins; August 30, 2019
Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
33 mins; August 23, 2019
Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else
34 mins; August 16, 2019
Surprise and Delight
41 mins; August 09, 2019
Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
45 mins; August 02, 2019
Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
33 mins; July 26, 2019
5 Things Your Business Must Learn from NASA
34 mins; July 19, 2019
Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
46 mins; July 12, 2019
Special Anniversary Episode: Celebrating the First Year of the Podcast
59 mins; July 05, 2019
Biases Toward Novelty and Stories
26 mins; June 28, 2019
An Overview of Lazy Brain Biases
23 mins; June 21, 2019
Biases - Math is Hard
34 mins; June 14, 2019
Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
53 mins; June 07, 2019
Selective Attention Biases
32 mins; May 31, 2019
Present Versus Future Biases
31 mins; May 24, 2019
An Overview of Memory Biases
30 mins; May 17, 2019
A Behavioral Economics Analysis of Costco
37 mins; May 10, 2019
Biases Toward Others – Including Groups
36 mins; May 03, 2019
Overview of Personal Biases
42 mins; April 26, 2019
Rebrand, Refresh or Reinforce?
47 mins; April 19, 2019
A Guide for You to Create a Brainy Brand
30 mins; April 12, 2019
Apple Card: A Behavioral Economics Analysis
43 mins; April 05, 2019
Structuring Complex Choices: The "S" in NUDGES
31 mins; March 29, 2019
Give Feedback: The "G" in NUDGES
39 mins; March 22, 2019
Expect Error: The "E" in NUDGES
39 mins; March 15, 2019
Defaults: The "D" in NUDGES
37 mins; March 08, 2019
Understanding Mapping: The "U" in NUDGES
48 mins; March 01, 2019
Incentives - The "N" In NUDGES
47 mins; February 22, 2019
NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts
36 mins; February 15, 2019
Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses
42 mins; February 08, 2019
Inside the Texas A&M Human Behavior Lab
35 mins; February 01, 2019
The Overwhelmed Brain and Its Impact on Decision Making
35 mins; January 25, 2019
Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
34 mins; January 18, 2019
Booms and Busts
31 mins; January 11, 2019
Resolutions and Keeping Commitments
44 mins; January 04, 2019
Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch
38 mins; December 28, 2018
Did You Hear That? - On The Sense of Hearing
29 mins; December 21, 2018
Why You Actually Taste With Your Nose - On The Sense Of Taste
34 mins; December 14, 2018
Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell
34 mins; December 07, 2018
Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight
59 mins; November 30, 2018
Reciprocity: Give A Little, Get A Lot
46 mins; November 23, 2018
The Power of Habit
53 mins; November 16, 2018
Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On?
49 mins; November 09, 2018
Defaults: Why The Pre-Selected Choice Wins More Often Than Not
53 mins; November 02, 2018
Herding: Come On And Listen…Everyone Else Is Doing It
58 mins; October 26, 2018
Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee
36 mins; October 19, 2018
Unlocking the Power of Numbers
41 mins; October 12, 2018
Framing: How You Say Things Matter More Than What You're Saying
53 mins; October 05, 2018
Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood
44 mins; September 28, 2018
Scarcity: Why We Think Less Available Means More Value
33 mins; September 21, 2018
Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More
27 mins; September 14, 2018
Relativity: The Brain Can't Value One-Off Items
41 mins; September 07, 2018
Anchoring & Adjustment: The 1 Word That Increased Sales 38%
52 mins; August 31, 2018
On Air Strategy Planning Session with Mariel Court
47 mins; August 24, 2018
Loss Aversion: Why Getting New Stuff Is Not The Same
38 mins; August 17, 2018
What is Value?
44 mins; August 10, 2018
Change Management (It's Still Not About The Cookie)
47 mins; August 03, 2018
How To Sell From The Stage
47 mins; July 27, 2018
The Truth About Pricing
45 mins; July 20, 2018
Questions or Answers
27 mins; July 13, 2018
Do Lead Magnets Work and Do You Need One?
45 mins; July 06, 2018
The Top 5 Wording Mistakes Businesses Make
53 mins; July 05, 2018
Unlocking The Secrets Of The Brain
50 mins; July 05, 2018
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