LanguaTalk

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

The Power of Scarcity with Mindy Weinstein

47 mins; March 17, 2023

Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode)

30 mins; March 14, 2023

Getting Along: How to Work with Anyone, featuring Harvard Business Review's Amy Gallo

56 mins; March 10, 2023

You Are Many Peoples' "Them" – Fundamental Attribution Error

28 mins; March 07, 2023

I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic

54 mins; March 03, 2023

Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid?

26 mins; February 28, 2023

Why You SHOULD Talk To Strangers with Dr. Nick Epley

51 mins; February 24, 2023

Herding: Are You a Guppy? (Refreshed Episode)

44 mins; February 21, 2023

Purpose: Design a Community and Change Your Life with Gina Bianchini

47 mins; February 17, 2023

Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode)

39 mins; February 14, 2023

Both/And Thinking with Dr. Wendy Smith

47 mins; February 10, 2023

Confirmation Bias - I Knew It! (Refreshed Episode)

35 mins; February 07, 2023

Cognitive Semiotics and Metaphors with Sarah Thompson

57 mins; February 03, 2023

Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode)

27 mins; January 31, 2023

Happier Hour with Cassie Holmes

63 hours 42 mins; January 27, 2023

Incorporating Habits Into Your Business Strategy (Refreshed Episode)

46 mins; January 24, 2023

Your Favorite Episodes of 2022

38 mins; January 20, 2023

Partitioning: Why Size Matters (Refreshed Episode)

35 mins; January 17, 2023

Define & Apply Framework, with Troy Campbell

53 mins; January 13, 2023

Priming (Refreshed Episode)

33 mins; January 10, 2023

The Fun Habit with Mike Rucker

47 mins; January 06, 2023

Temptation Bundling: Your Secret To Success (Refreshed Episode)

17 mins; January 03, 2023

Using Motivation and Happiness Science to Make 2023 Your Best Year Ever

63 hours 7 mins; December 30, 2022

How to Set, Achieve & Exceed Brainy Goals (Refreshed Episode)

32 mins; December 27, 2022

A More Just Future, with Dr. Dolly Chugh

45 mins; December 23, 2022

Past, Present, and Future Biases (Refreshed Episode)

35 mins; December 20, 2022

Behind the Scenes of Behavioral Scientist and Evan Nesterak

50 mins; December 16, 2022

Decision Fatigue (Refreshed Episode)

31 mins; December 13, 2022

Is "The Devil You Know" Really Better? Ambiguity / Uncertainty Aversion

34 mins; December 09, 2022

Biases -- Math Is Hard (Refreshed Episode)

37 mins; December 06, 2022

Behavioral Science in the Wild with Dilip Soman

46 mins; December 02, 2022

Pain of Paying: Everything Your Business Needs To Know (Refreshed Episode)

48 mins; November 29, 2022

Charities and Nonprofits: Does Behavioral Science Work the Same? with Luke Freeman

46 mins; November 25, 2022

Reciprocity: The Amazing Power of Giving (Refreshed Episode)

42 mins; November 22, 2022

Solving Modern Problems with a Stone Age Brain

52 mins; November 18, 2022

Gratitude or Happiness: Which Comes First? (Refreshed Episode)

22 mins; November 15, 2022

Great Brands Care About People, with Dr. Tessa Misiaszek

48 mins; November 11, 2022

What is Value? (Refreshed Episode)

41 mins; November 08, 2022

Wait…There's a System 3? featuring Leigh Caldwell

51 mins; November 04, 2022

Leveraging the Power of Prefactual Thinking (Refreshed Episode)

28 mins; November 01, 2022

Branding That Means Business with Matt Johnson

53 mins; October 28, 2022

How To Create a Brainy Brand (Refreshed Episode)

31 mins; October 25, 2022

How Vulnerability Loops Make Team Communication More Effective

33 mins; October 21, 2022

Game Theory: Behavioral Economics Foundations (Refreshed Episode)

37 mins; October 18, 2022

Quit: The Power of Knowing When to Walk Away, with Annie Duke

63 hours 56 mins; October 14, 2022

Change Management: It's Still Not About the Cookie (Refreshed Episode)

51 mins; October 11, 2022

What Your Employees Need and Can't Tell You

45 mins; October 07, 2022

Inequity Aversion: That's Not Fair! A Behavioral Economics Foundations Episode

33 mins; September 30, 2022

Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode

34 mins; September 23, 2022

How To Test Nudges In Your Ads and Social Media, with Phill Agnew

34 mins; September 16, 2022

How to Have Difficult Conversations About Race, with Kwame Christian

39 mins; September 09, 2022

Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode

29 mins; September 02, 2022

Using Behavioral Science in Marketing with Nancy Harhut

42 mins; August 26, 2022

Do Nudges Work? with Michael Hallsworth

49 mins; August 19, 2022

Changing Health with the "EATS" Model and the Healthy Behavior Institute

45 mins; August 12, 2022

Unity: Cialdini's 7th Principle of Persuasion

33 mins; August 05, 2022

Questionstorming at KIND / Mars with Beatrix Daros

52 mins; July 29, 2022

The Power of Regret with Daniel Pink

48 mins; July 22, 2022

Common Errors in Financial Decision Making with Dr. Chuck Howard

48 mins; July 15, 2022

That Time I Went Viral… with Dr. Daniel Crosby

53 mins; July 08, 2022

Corporate Social Responsibility Programs (That Work) with Wiam Hasanain

36 mins; July 01, 2022

How Minds Change with David McRaney

57 mins; June 24, 2022

Achieving Hyper-Performance with Dr. Agnis Stibe

49 mins; June 17, 2022

Worxogo: The AI-Powered Nudge Coach with Anant Sood

38 mins; June 10, 2022

Behavioral Bartending with Maker's Mark, featuring Greta Harper

40 mins; June 03, 2022

Nudging for Good at Walmart with Sarah Wilson

45 mins; May 27, 2022

Encouraging Kids' Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon

47 mins; May 20, 2022

Evolutionary Ideas with Sam Tatam, Ogilvy's Global Head of Behavioural Science

45 mins; May 13, 2022

Brainy Health Benefits of Nature, with Dr. Jay Maddock

24 mins; May 06, 2022

202. Checking in with Dr. Marco Palma

41 mins; April 29, 2022

Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin

52 mins; April 22, 2022

A More Beautiful Question with Warren Berger

51 mins; April 15, 2022

Brainy Tips for Ethical Influence with Brian Ahearn

44 mins; April 08, 2022

Dunning-Kruger Effect: Behavioral Economics Foundations

26 mins; April 01, 2022

You Have More Influence Than You Think with Vanessa Bohns

53 mins; March 25, 2022

Anthropology, Market Research & Behavioral Economics with Priscilla McKinney

52 mins; March 18, 2022

Saving Peru's Environment One Nudge At A Time with BE OEFA

47 mins; March 11, 2022

Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail

25 mins; March 04, 2022

Learning Should Be Fun with Chris Rawlinson

52 mins; February 25, 2022

AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal

49 mins; February 18, 2022

Using Semiotics in Retail with Rachel Lawes

41 mins; February 11, 2022

The Voltage Effect with John List

47 mins; February 04, 2022

Influence Is Your Superpower with Yale's Dr. Zoe Chance

42 mins; January 28, 2022

Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen

56 mins; January 21, 2022

Motivation and Incentives at Work with Kurt Nelson

43 mins; January 14, 2022

Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach

52 mins; January 07, 2022

How to Create Remarkable Experiences with Dan Gingiss

48 mins; December 31, 2021

Best of The Brainy Business in 2021

50 mins; December 24, 2021

The Power of Fast-Choice & Implicit Testing with Cloud Army's Keith Ewart

47 mins; December 17, 2021

Using Biosensors to Unpack Human Behavior, with iMotions' Jessica Wilson

52 mins; December 10, 2021

The Power of Metaphors for Brands with Olson Zaltman's Malcolm and Hannibal Brooks

45 mins; December 03, 2021

Unboxing Videos: Why Do They Work?

20 mins; November 26, 2021

Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode

29 mins; November 19, 2021

The Power of Us with Dr. Dominic Packer

47 mins; November 12, 2021

How to Successfully Pitch Your Business Using Behavioral Economics

31 mins; November 05, 2021

Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts

50 mins; October 29, 2021

How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky

55 mins; October 22, 2021

The Elements of Choice, with Dr. Eric J. Johnson

50 mins; October 15, 2021

The Science of Opinions, with Dr. Andy Luttrell

45 mins; October 08, 2021

Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight

43 mins; October 01, 2021

Click here to see more

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Useful pages

Find a tutor

Languages