LanguaTalk

Life, Science and Marketing

Airing monthly, BioStrata CEO, Paul Avery, engages in insightful conversations with leading science marketing experts from across the globe, delving deep into their life and career story, the areas of science that inspire them, and the marketing tips and tricks they have learned along the way.Our aim is to provide life science marketers with the perfect resource to help them navigate the ever-changing and competitive landscape of our industry. We're hoping to arm you with industry-leading perspectives, expert insights, and innovative strategies, so you can stay ahead of the curve. The right knowledge can be your secret for success...

John Kennett: Orchestrating marketing harmony across teams, simplifying complex science and embracing curiosity to drive innovation

41 mins; May 14, 2024

Haydn Boehm: Applying a scientist's curiosity to continuous marketing experimentation and the impact of AI on pharmaceutical R&D

57 mins; April 09, 2024

Paul Kippax: Leveraging deep scientific expertise to uncover hidden customer insights and open up new marketing opportunities in life science

49 mins; March 12, 2024

George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership

45 mins; February 13, 2024

Jaleel Shujath: Applying scientific rigour to marketing through continuous experimentation, data analysis, and learning

36 mins; January 09, 2024

Regis Grenier: Unlocking internal insights to guide strategic marketing, always providing value to scientists, and building trust through genuine content

39 mins; December 05, 2023

Andrew Bertera: Combining scientific expertise with marketing and sales leadership, fostering cross-functional empathy, and keeping the customer at the centre

55 mins; November 21, 2023

Harrison Waid and Nick Clare: Key takeaways from a special edition episode focused on debating life science marketing vs sales

55 mins; November 08, 2023

Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning

38 mins; October 25, 2023

Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing

47 mins; October 10, 2023

James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

48 mins; September 25, 2023

Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.

29 mins; September 11, 2023

Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success

43 mins; August 29, 2023

Klaudyna Johnstone: Behavioural secrets, AI for pathology, working in scaleups, and localising campaigns for global success

39 mins; August 14, 2023

Life, Science and Marketing

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