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2Bobs—with David C. Baker and Blair Enns
Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Is AI Going to Kill Labor-based Pricing?
27 mins; March 25, 2026
If I Were Starting a New Firm
34 mins; March 11, 2026
Decoy or Anchor?
21 mins; February 25, 2026
We Are All Closet Socialists
20 mins; February 11, 2026
Shower Your Way to Sales Success
20 mins; January 28, 2026
Why Entrepreneurs Are Unemployable
23 mins; January 14, 2026
The Problem of Mechanistic Thinking
20 mins; December 31, 2025
Oppositio Singularis: The Positioner's Folly
13 mins; December 17, 2025
Dealing With the Ghosting Problem
24 mins; December 03, 2025
Defending the Castle When the Moats Are Drained
30 mins; November 19, 2025
The Four Priorities of Winning New Business
27 mins; November 05, 2025
Understanding Earnouts
25 mins; October 22, 2025
Grow or Die?
32 mins; October 08, 2025
You're Cheating Clients Unless You're Repetitive
21 mins; September 24, 2025
How to Get $500M to Build a Website
30 mins; September 10, 2025
When a Key Employee Wants Equity
21 mins; August 27, 2025
SpamHack Your Way to Growth!
19 mins; August 13, 2025
What I Learned From Teaching Motorcycle Racing
25 mins; July 30, 2025
A DIY New Business System
33 mins; July 16, 2025
Dealing With Today's Employee
24 mins; July 02, 2025
There Is No Credentials Meeting
30 mins; June 18, 2025
The Waterfall of Differentiation
27 mins; June 04, 2025
Always Be Anchoring
30 mins; May 21, 2025
What to Ask, Sign, and Share With a Potential Buyer
23 mins; May 07, 2025
The Power of a Metaphor
26 mins; April 23, 2025
Should You Entertain That Acquisition Offer?
24 mins; April 09, 2025
When Your Clients Talk to Each Other
23 mins; March 26, 2025
Facing an Existential Crisis?
28 mins; March 12, 2025
Who Should Set Prices?
41 mins; February 26, 2025
10 Reasons a Buyer Might Want Your Firm
32 mins; February 12, 2025
To Standardize or Customize
35 mins; January 29, 2025
Don't Bother Eating Your Veggies
24 mins; January 15, 2025
Adapting Hiring Strategies Over Time
26 mins; January 01, 2025
The Barbell of Pricing Risk
26 mins; December 18, 2024
Selling Your Professional Services Firm
41 mins; December 04, 2024
Questions, Not Answers
24 mins; November 20, 2024
Assume an Advantaged Player
22 mins; November 06, 2024
The Four Conversations: A New Model for Selling Expertise
30 mins; October 23, 2024
200th Episode Special
30 mins; October 09, 2024
How Account Managers Deliver Strategy
23 mins; September 25, 2024
How to Avoid Commodifying Your Offering
29 mins; September 11, 2024
Are Email Newsletter Even Viable Anymore?
29 mins; August 28, 2024
How to Make Horizontal Positioning Work
23 mins; August 14, 2024
Are You Fishing in the Right Pond?
32 mins; July 31, 2024
Leading in a Chaotic World
28 mins; July 17, 2024
Creating a Premium Pricing Culture
31 mins; July 03, 2024
Building a Scalable Sales Strategy
26 mins; June 19, 2024
Have We Hit Peak Strategy?
24 mins; June 05, 2024
What Tech Bros Get Right...and Wrong
21 mins; May 22, 2024
Turning Your Delivery Team Into a Sales Team
30 mins; May 08, 2024
Advising Clients Ethically
24 mins; April 24, 2024
Just Stop Talking
31 mins; April 10, 2024
Working With a Maverick
23 mins; March 27, 2024
The Dichotomy of the Expert Salesperson
23 mins; March 13, 2024
Maximizing Pro Bono Opportunities
19 mins; February 28, 2024
Attending the Way
21 mins; February 14, 2024
A 7-part Theory of Principal Compensation
23 mins; January 31, 2024
The Time Value of Knowledge
29 mins; January 17, 2024
Revisiting Remote Work
27 mins; January 03, 2024
Ditch the (Sales) Script
24 mins; December 20, 2023
Constrained by Artificial Boundaries
24 mins; December 06, 2023
A Theory of Leisure
26 mins; November 22, 2023
The Death Throes of the Pitch
28 mins; November 08, 2023
How Much Should You Spend on Your Own Marketing?
29 mins; October 25, 2023
The Conflicting Ethics of Selling and Negotiating
22 mins; October 11, 2023
Doing Employee Orientation Right
23 mins; September 27, 2023
The War on Payment Terms
32 mins; September 13, 2023
What Your Team Wants From You
31 mins; August 30, 2023
How to Ask for Referrals
27 mins; August 16, 2023
How to Make Referrals
26 mins; August 02, 2023
Do You Even Need New Business People?
23 mins; July 19, 2023
Predictive Traits of Successful Owners
24 mins; July 05, 2023
Six Barriers to New Business Success
28 mins; June 21, 2023
Ten Questions I Want to Ask You
32 mins; June 07, 2023
Qualities of the World's Best Project Managers
29 mins; May 24, 2023
CRM and the Mistakes to Avoid
27 mins; May 10, 2023
Why We Suck at Negotiating
32 mins; April 26, 2023
Developing a Client Conflict Strategy
17 mins; April 12, 2023
Inbound, Outbound, and In Between
24 mins; March 29, 2023
The Perils of "Good/Better/Best" Pricing
27 mins; March 15, 2023
Reverse Trojan Horse Syndrome
31 mins; March 01, 2023
Is Your Firm Addicted to New Business?
29 mins; February 15, 2023
Secret Tradecraft of Elite Advisors
30 mins; February 01, 2023
Innoficiency in Your Agency
38 mins; January 18, 2023
Churn, Baby, Churn
30 mins; January 04, 2023
Reboot Your Culture Through New Business
34 mins; December 21, 2022
Who Should Be Promoted?
26 mins; December 07, 2022
Maintaining the Expert Position...After the Sale
32 mins; November 23, 2022
When Your Engagement Level Drops
33 mins; November 09, 2022
The Marketing Procurement Problem
32 mins; October 26, 2022
The Agency Gatekeeper
31 mins; October 12, 2022
Prostitutes and Scope Creep
30 mins; September 28, 2022
How Would You Prepare for a Downturn?
28 mins; September 14, 2022
Selling Should Be Fun or You Aren't Doing It Right
38 mins; August 31, 2022
Models Everywhere
31 mins; August 17, 2022
How Categories and Positioning Options Might Change
32 mins; August 03, 2022
The Evolution of a Marketing Firm
32 mins; July 20, 2022
Shortcomings of the EBITDA Multiplier
34 mins; July 06, 2022
The Emotional Journey of Buying and Selling
33 mins; June 22, 2022
Hard Lines, Soft Lines
35 mins; June 08, 2022
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