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Digital Hive Podcast

Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list. In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.

When Niching Works: Marketing a niched business

13 mins; November 18, 2025

Strategic Sales Prep for Black Friday: 14 Decisions for Small Businesses

49 mins; November 06, 2025

Calm Collaboration and Connection with Rachel Posner

36 mins; October 14, 2025

Captivating Stories To Transform Your Emails with Joanne Homestead

57 mins; September 30, 2025

Curating Impactful Customer Journeys for Brand Loyalty

19 mins; September 16, 2025

Navigate Change With Confidence with Joan Russell

46 mins; September 02, 2025

Elevating Your Offer Through Web Design with Paige Aileen Design

45 mins; August 18, 2025

Embodying Your Brand Visually with Megan Kranzler of Olive Ridley Studios

47 mins; July 22, 2025

Reviewing your Verbal Brand Identity with Jillian Bright

47 mins; July 08, 2025

Art vs Commerce with Author Cleo Childs

54 mins; June 24, 2025

Making Authentic Video For Your Business with Andrea Stenberg

47 mins; May 20, 2025

Building a marketing roadmap that improves your customer's journey

13 mins; April 14, 2025

Pricing & Promotions: The options are endless

10 mins; March 17, 2025

Before You Blame Marketing: Identifying problems and their solutions

11 mins; February 25, 2025

The Post-Burnout Pause: Creating more ease in your marketing

15 mins; February 10, 2025

Money Mindset in Business & Marketing with Rachelle Siebke

60 hours 28 mins; April 15, 2024

Improving the Everyday with Lea Durante

60 hours 15 mins; March 11, 2024

Four Routes for Profit Growth

12 mins; February 29, 2024

Curiosity in Content with Emily Aborn

52 mins; February 20, 2024

Understanding Self-Respect with Dr Katherine Iscoe

51 mins; January 21, 2024

Routing your marketing action plan

11 mins; January 14, 2024

Setting my focus and phrase of the year for 2024

6 mins; January 07, 2024

Season 4 Starts Monday

1 min; January 05, 2024

Wrap Up: 2023 in review

13 mins; December 27, 2023

Plotting the Course: Navigating new marketing hires

18 mins; December 21, 2023

The Hiring Roadmap: the crucial path to finding your best marketing team

27 mins; November 28, 2023

The Pre-Hire Puzzle: decisions you need to make before making a marketing hire

33 mins; November 07, 2023

Brand Voice in the age of AI, automation and collaboration with Rachel Rennie of Frankly Write

52 mins; October 22, 2023

Attracting the right-fit clients with Jolinda Anderson of Shapes & Colors by Jolinda

77 hours 37 mins; October 07, 2023

Customer Interviews: Conversations that shape marketing strategies with Kathryn McGarvey of The Meaningful Marketing Co

48 mins; September 22, 2023

Crafting Connections: Word of mouth and relationship marketing with Rachel Andersen of Aurora Interiors

51 mins; September 07, 2023

Exploring private podcasting and niche communities with Rosa Sarmento of Ideablossoms

49 mins; August 25, 2023

Marketing a science backed brand with Chanel Clark of Arepa

82 hours 4 mins; August 14, 2023

Marketing a multi-hyphenate business with author Tasha L. Harrison

74 hours 14 mins; July 28, 2023

The Art of Progression: Evolving your business’ offer with Bec Cuzzillo

62 hours 9 mins; July 14, 2023

Behind the Seams: Marketing a slow fashion patternmaker business

61 hours 2 mins; July 02, 2023

Marketing a non-niche business through community and connection with Ms Anna Lee

80 hours 58 mins; June 22, 2023

Rebranding and streamlining with Meg McConnell of Due West Design

71 hours 51 mins; June 04, 2023

Social Media Trends, Original Concepts and Stealing Like An Artist

15 mins; May 28, 2023

The Buddy System: Collaboration marketing strategies for small businesses

15 mins; May 17, 2023

Marketing Metrics & Milestones: Setting realistic goals for sustainable business growth

14 mins; April 15, 2023

A Retrospective - How Marketing Shifted In The Past 3 Years

14 mins; March 23, 2023

Is it more marketing you need?

11 mins; March 09, 2023

How to track the performance of each step in your marketing and sales funnel

10 mins; February 24, 2023

If Elle and Vivian had a law firm: A marketing funnel in action

26 mins; February 09, 2023

Are you missing a key step in your marketing funnel?

15 mins; December 08, 2022

Taking the leap: minimum viable marketing

8 mins; November 27, 2022

Is your 2023 marketing strategy resilient?

8 mins; November 16, 2022

Season 3 Trailer

54 secs; November 16, 2022

Finding your brand voice with Rachel Rennie

52 mins; December 06, 2021

Marketing yarn and knitting pattern products with Heather Walpole

61 hours 26 mins; November 28, 2021

Money management and mindset with Ayana Campbell Smith

38 mins; November 14, 2021

Marketing a physical and digital magazine with Kim Dow

51 mins; November 13, 2021

Focusing on Local with Ellen Matis

44 mins; October 31, 2021

Balancing producing and marketing with Lora DiFranco

53 mins; October 24, 2021

Marketing an online dirndl store with Erika Neumayer Ehrat

66 hours 17 mins; October 18, 2021

Sustainable Web Design with Colleen Keith

59 mins; October 10, 2021

Your Digital Marketing Options

43 mins; October 04, 2021

Refining and marketing your niche with Hollie Arnett

55 mins; September 26, 2021

Identifying Your Brand Values with India Jackson

56 mins; September 19, 2021

Documenting the Process with Michelle Wintersteen

55 mins; September 12, 2021

Creating experiences in retail with Emily Thompson

67 hours 21 mins; September 05, 2021

Making Better Financial Decisions with Kate Strathmann

44 mins; August 29, 2021

Branding Your Business with Gabrielle Blades

64 hours 54 mins; August 22, 2021

Season Two Trailer

4 mins; August 19, 2021

How to promote a subscription model business

5 mins; February 05, 2020

How to promote a physical location dependant business online

6 mins; January 30, 2020

How to convert blog readers into customers or clients

4 mins; January 27, 2020

How to translate your branding across all of your online platforms

6 mins; January 15, 2020

Using online video for your business

5 mins; January 11, 2020

Goal setting for your year ahead

6 mins; January 02, 2020

What's possible with Facebook Creator Studio

7 mins; December 26, 2019

Your sitemap and Google Search Console

6 mins; December 23, 2019

How to encourage people to share your business

6 mins; December 14, 2019

How to sort out your Meta Titles and Descriptions

5 mins; December 05, 2019

How to choose your Google Ad Keywords for the best result

8 mins; November 28, 2019

What affects your organic search ranking and how to work on your ranking

8 mins; November 22, 2019

Cold, Warm and Hot Audiences and how to market to them

9 mins; November 14, 2019

How to get back in front of people who abandon a purchase

5 mins; November 08, 2019

SEO for Online Stores

5 mins; October 30, 2019

The lowdown on running Google Ads

6 mins; October 24, 2019

How to use Email Marketing for Service businesses

6 mins; October 16, 2019

How to promote your content constantly using Pinterest

7 mins; October 09, 2019

Why you should consider outsourcing your digital marketing

6 mins; October 02, 2019

How to use email marketing to drive sales for your online store

7 mins; September 25, 2019

The 411 on Facebook Business Manager, the Pixel and Ads

9 mins; September 19, 2019

Tips for creating your email opt-in and welcome sequence to grow your email list

7 mins; September 11, 2019

How to use IG Live and IGTV to serve your audience

4 mins; September 04, 2019

How to Engage with your Followers on Instagram Stories

5 mins; August 28, 2019

7 Ways to Optimise Your Instagram Bio & Feed

3 mins; August 22, 2019

How to deep dive into your Google Analytics eCommerce data

7 mins; August 14, 2019

How to deep dive into your Google Analytics

8 mins; August 07, 2019

Tracking your digital presence and how to spot areas to work on

6 mins; July 31, 2019

Creating Your Digital Marketing Funnel

5 mins; July 24, 2019

Your Online Content Marketing Options

5 mins; July 17, 2019

Choosing your social platforms

8 mins; July 10, 2019

Your website and how to use it to your best benefit

4 mins; July 03, 2019

Defining your point of difference for your online business

3 mins; June 26, 2019

Brand Building Content vs Sales Content for your digital marketing calendar

5 mins; June 19, 2019

Introducing your host, Emma

3 mins; June 12, 2019

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Digital Hive Podcast

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