Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
How 22,000 were persuaded to clean sewage
25 mins; June 03, 2024
The persuasive power of profanity
25 mins; May 27, 2024
The speech that put a man on the moon
26 mins; May 20, 2024
“Don’t be fooled by this sales trick” Chris Voss
27 mins; May 13, 2024
FBI hostage negotiator shares his worst mistakes
25 mins; May 06, 2024
10 pricing tips from 10 pricing experts
17 mins; April 29, 2024
“It's How McDonald’s Make Men Binge” Rory Sutherland
32 mins; April 22, 2024
6 scientifically-proven persuasion techniques
18 mins; April 15, 2024
The overlooked secret to better writing
21 mins; April 08, 2024
Can knowing more make you enjoy less?
24 mins; April 01, 2024
Why Amazon paid staff $5k to quit
29 mins; March 25, 2024
The ÂŁ500 million marketing mistake
19 mins; March 18, 2024
The hidden (sexual) symbolism in the McDonald's logo
22 mins; March 11, 2024
Why these irrational prices actually work
23 mins; March 04, 2024
Life lessons from a world-leading neuroscientist
36 mins; February 26, 2024
Do you have unethical amnesia?
31 mins; February 19, 2024
The hypnotising effect of Valentine’s day
25 mins; February 12, 2024
How to create an irresistible offer (that’s proven to sell)
25 mins; February 05, 2024
What makes a song popular?
23 mins; January 30, 2024
I have two big announcements
7 mins; January 29, 2024
Should I share all my secrets?
26 mins; January 22, 2024
Is mass hysteria more common than you think?
25 mins; January 15, 2024
This advice will make you more persuasive
29 mins; January 08, 2024
How Sainsbury’s and Adobe nudge customers
24 mins; January 02, 2024
The best of Nudge in 2023
25 mins; December 26, 2023
10 lessons from the #1 marketing podcasters
63 hours 0 mins; December 18, 2023
MAAATE: The most polarising ad of the year
24 mins; December 11, 2023
Six proven principles to persuade anyone
26 mins; December 04, 2023
“Voter” vs. “Vote”: How one letter changed elections
29 mins; November 28, 2023
This podcast has 1,231,705 plays (learn why that’s important)
24 mins; November 20, 2023
Why telling someone what to do won't work
22 mins; November 13, 2023
How incentives work (and why most backfire)
28 mins; November 06, 2023
The hidden impact of the words you use (feat Dr Jonah Berger)
26 mins; October 30, 2023
Why too much choice is a bad thing
24 mins; October 23, 2023
How to manipulate the masses
33 mins; October 16, 2023
Why your accountant won’t get a tattoo
26 mins; October 09, 2023
Feed Swap: Seth Godin’s Secrets to Launching a New Business
53 mins; October 06, 2023
He reviewed 74 marketing science papers so you don’t have to
22 mins; October 02, 2023
Why powerful people dress differently
22 mins; September 25, 2023
7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
24 mins; September 18, 2023
Do brainstorms actually work?
30 mins; September 11, 2023
Why ads that rhyme stand the test of time
27 mins; September 04, 2023
I didn't want to publish this episode
37 mins; August 28, 2023
Does subliminal advertising work?
20 mins; August 21, 2023
The secret psychology behind movie trailers
35 mins; August 14, 2023
Emergency Pod: Harvard Fake Data Scandal
36 mins; August 07, 2023
Feel free to ignore this episode
25 mins; July 31, 2023
Winston Churchill: Lessons for modern day leaders
34 mins; July 24, 2023
Listen to exactly 17 minutes and 42 seconds of this episode
24 mins; July 17, 2023
The nudge behind this $200k side hustle
26 mins; July 10, 2023
Today’s guest is Ri_h_rd Sh_tto_
20 mins; July 03, 2023
Elizabeth Holmes: How she deceived the world (part two)
38 mins; June 26, 2023
There’s a problem with the world’s most famous nudge
32 mins; June 19, 2023
Elizabeth Holmes: The psychology of a liar (part one)
39 mins; June 12, 2023
Why card counters can’t bankrupt casinos (with Steven Bridges)
37 mins; June 05, 2023
Tips for living a happier life (according to science)
31 mins; May 30, 2023
Why working at a large organisation will kill your creativity
33 mins; May 22, 2023
Can too much free time make you unhappy?
27 mins; May 15, 2023
How black cab drivers memorise every road in London
35 mins; May 08, 2023
The way to cure your procrastination problem
40 mins; May 01, 2023
The overlooked productivity hack that’s backed by science
36 mins; April 24, 2023
Why stupid people think they’re smart
31 mins; April 17, 2023
How to stay motivated (according to science)
38 mins; April 10, 2023
The surprisingly simple way to change someone’s mind
40 mins; April 03, 2023
Greta Thunberg: How a teenager caught the world's attention
29 mins; March 27, 2023
I tested 5 MORE marketing principles to see if they really worked
39 mins; March 20, 2023
Five ads that changed the world
30 mins; March 13, 2023
The persuasive effect of mere exposure
27 mins; March 06, 2023
I tested 5 marketing principles to see if they really worked
35 mins; February 27, 2023
The worst ways to spend your money (according to science)
29 mins; February 20, 2023
How to get a raise (according to Dan Pink)
25 mins; February 13, 2023
Could you fall in love with AI?
35 mins; February 07, 2023
MrBeast: How to capture the attention of billions
29 mins; January 30, 2023
Can money buy happiness?
32 mins; January 23, 2023
Are kids today less resilient?
25 mins; January 16, 2023
Steve Jobs: How he persuaded the world (part 2)
34 mins; January 09, 2023
Steve Jobs: The master of persuasion (part 1)
40 mins; January 02, 2023
5 things I learned from psychology experts in 2022
40 mins; December 27, 2022
The reason why stories stick in your mind
32 mins; December 19, 2022
The scientific secrets of perfect timing (feat. Dan Pink)
22 mins; December 12, 2022
Can brands change what you think?
27 mins; December 05, 2022
Why 'doing everything' at work won't work
25 mins; November 28, 2022
The secrets salespeople won’t tell you
27 mins; November 21, 2022
I used an ancient storytelling trick to get 11k TikTok followers
21 mins; November 14, 2022
Julius Caesar: How to influence an empire
27 mins; November 07, 2022
Cost-free marketing that actually works
26 mins; October 31, 2022
How a blanket design saved 1,000s from malnutrition
20 mins; October 24, 2022
Is growth mindset training a waste of time?
28 mins; October 17, 2022
The surprising trait that links elite performers
26 mins; October 10, 2022
How I improved a Reddit ad by 15% using a magic trick
21 mins; October 03, 2022
Jose Mourinho: Do mind games really work?
32 mins; September 26, 2022
Dan Pink: “Here’s what you’ll regret when you’re older”
31 mins; September 19, 2022
Dan Pink: “No regrets? That’s bullsh*t”
27 mins; September 12, 2022
I studied persuasion for 100 hours. Here’s what I learnt.
24 mins; September 05, 2022
How To Make Someone Say Yes
30 mins; August 29, 2022
How Your Subconscious Calls The Shots
22 mins; August 22, 2022
Why a Footballer Warned us About Nuclear War
21 mins; August 15, 2022
Think Customers Hate to Wait? Think Again.
25 mins; August 08, 2022
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
