Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
28 mins; March 30, 2026
How this fraudster sold fake Scottish tea to the rich & famous
36 mins; March 23, 2026
Will Guidara: “Here’s how I built the world’s #1 restaurant"
35 mins; March 16, 2026
Can this “magic” number change your behaviour?
25 mins; March 09, 2026
Are we all just status-seeking monkeys?
30 mins; March 02, 2026
“These two words increased sales by 18%.” Robert Cialdini
24 mins; February 23, 2026
When you can’t stop seeing the thing you’ve just discovered
26 mins; February 16, 2026
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
26 mins; February 09, 2026
Real-world examples of cognitive biases
24 mins; February 02, 2026
“This common pricing strategy is completely wrong!” Robert Cialdini
27 mins; January 26, 2026
Robert Cialdini: “This study on 6,700 websites proved my principle!”
26 mins; January 19, 2026
The Secret Behind KFC’s Success
23 mins; January 12, 2026
Why is it so hard to say no?
30 mins; January 05, 2026
The top 9 tips from 55 Nudge episodes in 2025
28 mins; December 29, 2025
The nudge that persuaded Aussies to stop speeding
20 mins; December 22, 2025
Don’t listen to this podcast
20 mins; December 15, 2025
Why We’re Irrationally Loyal to Amazon Prime
21 mins; December 08, 2025
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
27 mins; December 01, 2025
Why Everyone’s Suddenly Drinking Aperol Spritz
24 mins; November 24, 2025
Five science-backed tips to become a better leader
20 mins; November 17, 2025
What Marge Simpson Can Teach You About Leadership
21 mins; November 10, 2025
Are leaders born or are they made?
28 mins; November 03, 2025
How did Guinness become Britain’s most popular pint?
23 mins; October 27, 2025
The Surprising Menu Psychology Behind Five Guys’ Success
23 mins; October 20, 2025
Why did Partygate Make Voters so Angry?
24 mins; October 13, 2025
How HubSpot’s CMO Uses AI: 4 Important Tips
26 mins; October 06, 2025
How sights, smells and sounds alter what you buy
23 mins; September 29, 2025
Is this famous team-building model wrong?
37 mins; September 22, 2025
Why (often) you're less productive in a team
28 mins; September 15, 2025
Why AI-generated content won't move you
24 mins; September 08, 2025
This small change can make a politician electable
25 mins; September 01, 2025
When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
