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Foodpreneur with Chelsea Ford

Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.Learn more at www.chelseaford.com .

#56 Get Your Product into More Consumers’ Hands (Even Without a Budget!)

46 mins; March 01, 2023

#55 Anniversary Edition: Words of Advice from a Speciality Retail Buyer.

75 hours 36 mins; February 22, 2023

#54 Anniversary Edition: Distributors: Making Sales With Margin.

78 hours 58 mins; February 15, 2023

#53 Anniversary Edition: Straight Talk from a Specialty Retail Buyer. What to Say in your Pitch.

53 mins; February 08, 2023

#52 Anniversary Edition: Why Foodpreneurs Don’t Make Money

24 mins; February 01, 2023

#51 How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient

49 mins; January 25, 2023

#50 How Foodpreneurs Can Increase DTC Sales through Digital Marketing

45 mins; January 18, 2023

#49 How to get Noticed by Retail Buyers and Land More Accounts

48 mins; January 11, 2023

#48 4 Food & Drink Trends for 2023 to Help Your Business Remain Current, Relevant and Engaging.

25 mins; January 04, 2023

#47 The Golden Quarter: Q4 Retail Review So You’re Ready to Win in Q1

23 mins; December 28, 2022

#46 How Storytelling and Persistence Gets Your Product on More Shelves

57 mins; December 21, 2022

#45 Your 12 Month Marketing Plan to Boost Sales in 2023

24 mins; December 14, 2022

#44 Words of Advice from a Speciality Retail Buyer

70 hours 36 mins; December 07, 2022

#43 What to do When a Stockist Says ‘No’ or ‘No for Now’

48 mins; November 30, 2022

#42 When Things Aren’t Good at Home and Your Business is at Risk

17 mins; November 23, 2022

#41 The 6-3-1 Formula to Grab Consumer Attention & Get Into More Baskets

52 mins; November 16, 2022

#40 Independents vs. The Majors. Where you’ll make your money.

59 mins; November 08, 2022

#39 Protecting your foodservice business as you win retail accounts.

18 mins; November 02, 2022

#38 Market research: what do shoppers really think of your brand?

51 mins; October 26, 2022

#37 Creating a memorable brand to get your product off the shelf.

43 mins; October 19, 2022

#36 How Doughlicious founder, Kathryn Bricken, wins retail accounts.

52 mins; October 11, 2022

#35 Digitising your wholesale strategy.

35 mins; October 05, 2022

#34 Reviewing Q3 and sales tactics to increase velocity in Q4.

20 mins; September 28, 2022

#33 Raising money to scale and replace yourself with a COO so you can focus on the creative.

37 mins; September 21, 2022

#32 Walking the trade show floor with a wholesale buyer to close a sale.

18 mins; September 14, 2022

#31 Carving out your competitive advantage using food tech. Easier than you think.

43 mins; September 06, 2022

#30 Selling more products by tapping into Instagram GOLD.

57 mins; August 29, 2022

#29 Getting ranged and how to be good different.

20 mins; August 24, 2022

#28 Moving from DTC to wholesale. The scale story of a keto cereal brand.

43 mins; August 16, 2022

#27 Getting sales through a major retailer when you’ve got a lot of competition. Here's how.

47 mins; August 09, 2022

#26 Straight talk from a speciality retail buyer. What to say in your pitch.

46 mins; August 03, 2022

#25 Challenger brand trends from the UK market.

15 mins; July 27, 2022

#24 Sales: land one new retailer every other day. How this foodpreneur does it.

47 mins; July 22, 2022

#23 Competition: build a FMCG brand, get to $100M & stay committed to your social conscience.

26 mins; July 14, 2022

#22 Four reasons why you might be struggling to make money right now.

18 mins; July 05, 2022

#21 Leveraging your Q2 results for higher sales in Q3.

14 mins; June 28, 2022

#20 Scaling a specialty product from farmers markets to grocery.

40 mins; June 21, 2022

#19 Money: avoiding financial failure and becoming profitable.

20 mins; June 14, 2022

#18 Distributors: making sales with margin.

74 hours 4 mins; June 06, 2022

#17 Subscriptions: money while you sleep.

23 mins; May 29, 2022

#16 End to end product development expertise with a food scientist.

38 mins; May 24, 2022

#15 Scaled to $500k in 24 months and ranged in more than 650 accounts. Here’s how.

56 mins; May 17, 2022

#14 Distributors, what you need to know before you approach one.

70 hours 41 mins; May 10, 2022

#13 You need sales but you're a one-woman band. Here's how.

40 mins; May 03, 2022

#12 Co-manufacturers, how to know you’re ready and what to ask.

20 mins; April 27, 2022

#11 Pickability. Promotions that get your product in more baskets.

19 mins; April 20, 2022

#10 On the grocery shelf and failed. Twice. What to do.

44 mins; April 11, 2022

#9 Accelerators, incubators & investors. What you need to know.

24 mins; April 05, 2022

#8 Reviewing Q1 so you're putting more money in your pocket in Q2.

16 mins; March 29, 2022

#7 How to scale an ambient snack business & quit your day job.

45 mins; March 22, 2022

#6 Brand is where the money is. How to build one that stands out & sells more.

42 mins; March 16, 2022

#5 Surviving pitch rejection. What to do to get a YES.

15 mins; March 09, 2022

#4 How to not negotiate on price.

12 mins; March 01, 2022

#3 What is a sales agent, and do I need one?

27 mins; February 22, 2022

#2 Food trade shows, what’s the real ROI?

52 mins; February 15, 2022

#1 Why Foodpreneurs Don't Make Money.

19 mins; February 08, 2022

Introduction to Foodpreneur with Chelsea Ford

9 mins; January 27, 2022

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Foodpreneur with Chelsea Ford

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