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The Social Complex

Welcome to the Social Complex Podcast! Hosted by Hillary Applegate of Digital HQ, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we’re diving into the variety of social experiences that make the space what it is. Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes. Hillary will also share her ongoing perspective as a social media marketer of 10 years with a keen interest in human psychology. Social media is so pervasive in our lives, whether you’re a...

Ep 71 - Headlines: DEI, DeepSeek, and More On The TikTok Ban

25 mins; February 11, 2025

Ep 70 - The Next Era of Social Media: Community, Connection & The Fediverse with Marci McCue

49 mins; February 04, 2025

Ep 69 - Headlines: TikTok Ban, Spotify Wrapped, and Mergers in Marketing

31 mins; December 17, 2024

Ep 68 - The Risks of AI: Ethics and Impact Exploration with Dr. Alex Hanna

46 mins; November 26, 2024

Ep 67 - Live Selling on TikTok with Georgina Cohen

39 mins; November 19, 2024

Ep 66 - Headlines: Advertising Lawsuits, Instagram Teen Accounts, and More!

31 mins; November 05, 2024

Ep 65 - TikTok: How Brands Can Maintain Growth, Will It Be Banned, and More with Sam Kaufman

31 mins; October 15, 2024

Ep 64 - Pop Psychology on Social with Gin Lalli

52 mins; October 08, 2024

Ep 63 - Headlines: Return to Office Mandates, Executive Visibility & Beyond

41 mins; October 01, 2024

Ep 62 - Know the Law: Giveaways, AI and Beyond with Ethan Wall

62 hours 24 mins; September 24, 2024

Ep 61 - Behind the Curtains of Virtual Worlds with Daniel Liebeskind

48 mins; September 10, 2024

Ep 60 - Digital Marketing in the Modern Age with Matthew Wolfe

47 mins; September 03, 2024

Ep 59 - The Impact of Social Media and Screens on Youth with Kris Perry

50 mins; August 27, 2024

Ep 58 - Building Community and Scaling Content for Nonprofits with Daniel

42 mins; August 20, 2024

Ep 57 - Creator Copyright and AI Law Progress with Sharon Toerek

44 mins; August 13, 2024

Ep 56 - Flipping the Script on PR and Creator Partnerships with Jeff Barrett

55 mins; August 06, 2024

Ep 55 - The Metaverse: Understanding Its Potential with Eugene Capon

56 mins; July 30, 2024

Ep 54 - Navigating Alcohol & Spirits Marketing with Karen Locke

51 mins; July 23, 2024

Ep 53 - The Power of Digital and PR with Jacqueline Keidel Martinez

58 mins; July 16, 2024

Ep 52 - Crisis Management In A Digitally Connected World with Melissa Agnes

48 mins; March 19, 2024

Ep 51 - Navigating the New Frontier of Artificial Intelligence with Zachary Lipton

85 hours 14 mins; March 12, 2024

Ep 50 - E-Commerce, Social Media and How Companies Are Using Shopper Data with Kurt Elster

44 mins; March 05, 2024

Ep 49 - Tapping Into Employee Advocacy with Brayden Cohen

43 mins; February 27, 2024

Ep 48 - Embracing Digital Consciousness To Form Better Social Media Habits with Log Off Movement Founder Emma Lembke

54 mins; August 22, 2023

Ep 47 - The State of Online Harassment with Pew Research Center's Emily Vogels

47 mins; July 25, 2023

Ep 46 - The First Social Media Babies Are Grown - And They Are Horrified, with Kate Lindsay

58 mins; July 11, 2023

Ep 45 - The Customer Experience in Performance Marketing with Katie Almas

42 mins; June 27, 2023

Ep 44 - Creators at the Center of the Future of Work - How The Creator Economy Will Shift How Businesses Are Run and Promoted with Madison Long

47 mins; June 20, 2023

Ep 43 - The Role of Social Media in Political Elections for 2024, Predictions on Impact with Caleb Gardner

51 mins; June 06, 2023

Ep 42 - Using Reddit For Audience Research with Fed Folio

44 mins; May 30, 2023

Ep 41 - TikTok Ban: Will it or Won't it? with Paige Leskin

37 mins; May 23, 2023

Ep 40 -The Secret Sauce of Social Media with Jera Foster-Fell

65 hours 49 mins; May 09, 2023

Ep 39 - The Future of Demand Generation in a Cookie-less World with Amanda DePaul

47 mins; April 25, 2023

Ep 38 - Will TikTok Be Banned in the US?

13 mins; April 18, 2023

Ep 37 - Happy Birthday to Us

17 mins; April 11, 2023

Ep 36 - The Rise & Impact of Generative AI with Rachel Woods

37 mins; March 28, 2023

Ep 35 - The Science of Humor in Branding with Allie LeFevere

52 mins; March 21, 2023

Ep 34 - The World of a Digital Nomad in Vanlife with Noami Grevemberg

48 mins; March 07, 2023

Ep 33 - Hiring Social Media Teams with Kelly Gordon

52 mins; February 16, 2023

Ep 32 - Building a Creative Business with Purpose: Neysa and Tabari

63 hours 40 mins; January 24, 2023

Ep 31 - Are Influencers the New Celebrities? The Evolution of Influence with Andy Hohl

50 mins; January 17, 2023

Ep 30 - Tapping Into Your Superfans Online with Brittany Hodak

58 mins; January 10, 2023

Ep 29 - The Life of an AR Creator on Snapchat, featuring Potato Lens Creator Phil Walton

47 mins; January 03, 2023

Ep 28 - Hustle Culture, Digital Mentorship & Why LinkedIn Matters with Bridgett Price

62 hours 49 mins; October 18, 2022

Ep 27 - How to Recruit Talent & Master Employee Engagement Digitally

19 mins; October 04, 2022

Ep 26 - Dopamine Nation on Social Media with Anna Lembke, M.D.

49 mins; September 13, 2022

Ep 25 - Creating Content in Cannabis: Regulations, Rules & Realities

52 mins; August 30, 2022

Ep 24 - Top 3 Social Media News in August 2022

14 mins; August 23, 2022

Ep 23 - Taking a Social Media Break with Life Lapse App Founder Sarah Boland

46 mins; August 16, 2022

Ep 22 - Holiday Shopping Predictions & Preparation for 2022

11 mins; August 09, 2022

Ep 21 - Navigating the Creator Commerce with TikTok Creator Victoria Jameson

75 hours 36 mins; August 02, 2022

Ep 20 - How Customer Service Influences Community on Social Media

21 mins; July 26, 2022

Ep 19 - How Digital Media is Affecting Teens & Tweens with Linda Charmaraman, Ph.D.

47 mins; July 19, 2022

Ep 18 - Is BeReal Here To Stay?

14 mins; July 12, 2022

Ep 17 - Social Media Trends Worth Noting in 2022, Courtesy of Sprout Social Index Report

37 mins; June 14, 2022

Ep 16 - Exploring Petfluencers with Jacqueline Keidel Martinez, Dog Mom of Rey The Pitbull

56 mins; June 07, 2022

Ep 15 - Don't Say "Happy Memorial Day" - How to Post Appropriately on Tough Days

12 mins; May 31, 2022

Ep 14 - How to Make a Career In Social Media

39 mins; May 24, 2022

Ep 13 - Instagram & Facebook Ditch AR Filters in Illinois & Texas

11 mins; May 17, 2022

Ep 12 - Creative Bakes & A Safe Space: The Story of Wunderkeks with Luis Gramajo and Hans Schrei

71 hours 57 mins; May 10, 2022

Ep 11 - Elon Musk & The Twitter Takeover

12 mins; May 03, 2022

Ep 10 - From Boomers to Zoomers: Exploring Generational Differences in the Digital World with Meagan Johnson

56 mins; April 26, 2022

Ep 9 - Is Facebook Dying? Let’s Discuss.

22 mins; April 19, 2022

Ep 8 - Move Over Mackelmore: Inside the Thrift Community Online with Bree Wolver (ThatGirlThrifts)

56 mins; April 12, 2022

Ep 7 - The Wild World of Anonymous Social Media & Return of Yik Yak

22 mins; April 05, 2022

Ep 6 - Standing Out on LinkedIn & Stepping Into Creativity with Jasmine King

39 mins; March 29, 2022

Ep 5 - The Influencer Industry: Origins, Fraud, and Why The FTC Won't Let Them Be

21 mins; March 22, 2022

Ep 4 - Algorithms Create Echo Chambers, Influencers Are Getting More Real, And Other Admissions From Social Media Managers

64 hours 48 mins; March 15, 2022

Ep 3 - Life Through The Eyes of a Creative: How Huy Nguyen Has Built His Creator Brand From The Skate Park to Now

80 hours 41 mins; March 11, 2022

Ep 2 - Going Viral on TikTok, Building a Web Design Business and Surviving a Pandemic as a NYC Performing Artist with Sarah Kleist

45 mins; March 11, 2022

Ep 1 - Social Media: It's a Little Complex

20 mins; March 11, 2022

The Social Complex

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