Keep Optimising
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You Asked, Chloe's answering - it's our epic 100th Episode
53 mins; May 24, 2022
SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy
40 mins; May 17, 2022
SEO: Protecting and Repairing your Online Reputation with Justin Seibert
30 mins; May 10, 2022
SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz
29 mins; May 03, 2022
Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks
29 mins; April 26, 2022
Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer
33 mins; April 19, 2022
Email Marketing: Using Pinterest to Grow your Email List with Laura Rike
31 mins; April 12, 2022
Email Marketing: How to use Quizzes to increase your email list (and sales!)
35 mins; April 05, 2022
Google Ads: Google Shopping Campaigns - what's working now?
37 mins; March 29, 2022
Google Ads: Keyword Search Campaigns - what's working now?
39 mins; March 22, 2022
Our episode about Ukraine, with Matteo Grassi from Commerce4Good - eCommerce MasterPlan
35 mins; March 17, 2022
Google Ads: Bestselling author Andy Splichal talks "Make Each Click Count"
29 mins; March 15, 2022
Google Ads: The Time for Automation is NOW! With Zeze Peters
31 mins; March 08, 2022
Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan
32 mins; March 01, 2022
Offline Marketing: Profitable Customer Acquisition with Off The Page Ads
31 mins; February 22, 2022
Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait
36 mins; February 15, 2022
Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency
42 mins; February 08, 2022
Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact
36 mins; February 01, 2022
Email Marketing: Scale your DTC Marketing impact with Lifecycle Marketing with Josh Chin
42 mins; January 25, 2022
Facebook Ads: Essential Actions for eCommerce Growth with Antoine Gagné
37 mins; January 18, 2022
SMS Marketing for eCommerce Growth with Elena from SMS Bump
31 mins; January 11, 2022
Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr
32 mins; January 04, 2022
Content Marketing: Interactive Content, TikTok, and the Attention Economy
43 mins; December 28, 2021
Content Marketing: UGC Masterclass in Customer Reviews
40 mins; December 21, 2021
Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?
28 mins; December 14, 2021
Content Marketing: Video Marketing with bestselling author Jon Mowat
30 mins; December 07, 2021
Content Marketing: Crafting Product Pages that Convert
38 mins; November 30, 2021
Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis
36 mins; November 23, 2021
Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma
30 mins; November 16, 2021
Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media
34 mins; November 09, 2021
Influencer Marketing: What's working right now with Cody Wittick from Kynship
30 mins; November 02, 2021
Loyalty: Discover how your Brand Perception is central to your customer loyalty levels
29 mins; October 26, 2021
Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon
32 mins; October 19, 2021
Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's RaĂşl Galera
36 mins; October 12, 2021
Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion
26 mins; October 05, 2021
Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success
35 mins; September 28, 2021
Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind
40 mins; September 21, 2021
Social Media: Increase Engagement with the Perfect Content Playbook
35 mins; September 14, 2021
Social Media: 6 Steps to Fast Track your Instagram Growth
32 mins; September 07, 2021
Social Media: Streamlining your workflows to increase ROI
31 mins; August 31, 2021
Google Ads: YouTube Ads for DTC Marketing - should you be testing them?
35 mins; August 24, 2021
New Marketing: Livestream eCommerce - how to use it to create online sales events
36 mins; August 17, 2021
New Marketing: Improve all your marketing with a One Click Checkout
32 mins; August 10, 2021
New Marketing: TikTok for eCommerce with the Sugatan team
41 mins; August 03, 2021
Marketplaces: FIVE things you must get right for a successful launch
40 mins; July 27, 2021
Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales
36 mins; July 20, 2021
Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper
33 mins; July 13, 2021
Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
34 mins; July 06, 2021
SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
43 mins; June 29, 2021
SEO: Blue Ocean Blogging Strategy with Adam Bastock
33 mins; June 22, 2021
SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net
39 mins; June 15, 2021
SEO: Perfecting your faceted navigation with Luke Carthy
33 mins; June 08, 2021
SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
33 mins; June 01, 2021
Introducing... eCommerce MasterPlan Virtual Summit 2021
3 mins; May 31, 2021
Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
38 mins; May 25, 2021
Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill
37 mins; May 18, 2021
Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
35 mins; May 11, 2021
Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book
44 mins; May 04, 2021
Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
44 mins; April 27, 2021
Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
39 mins; April 20, 2021
Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
33 mins; April 13, 2021
Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
32 mins; April 06, 2021
SMS Marketing - should you? how do you? with Corinne Watson from Postscript
30 mins; March 30, 2021
Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell
32 mins; March 23, 2021
Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend
36 mins; March 16, 2021
Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler
41 mins; March 09, 2021
Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster
35 mins; March 02, 2021
Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
45 mins; February 23, 2021
Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
37 mins; February 16, 2021
Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
34 mins; February 09, 2021
Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
34 mins; February 02, 2021
Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
39 mins; January 26, 2021
Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
42 mins; January 19, 2021
Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
44 mins; January 12, 2021
Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
42 mins; January 05, 2021
Content Marketing: User Generated Content how make it work for you with Joanna Steele
33 mins; December 29, 2020
Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
42 mins; December 22, 2020
Content Marketing: What does a modern PR strategy look like? with Mark Hook
35 mins; December 15, 2020
Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
42 mins; December 08, 2020
Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
37 mins; December 01, 2020
Social Media: Instagram - what you should do with Chloe Alysse from Tailwind
42 mins; November 24, 2020
Social Media: How to get your Customers raving about you on social with Dan Gingiss
34 mins; November 17, 2020
Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
41 mins; November 10, 2020
Social Media: What's the Point of Social Media with Matt Edmundson
39 mins; November 03, 2020
Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann
32 mins; October 27, 2020
Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia
35 mins; October 20, 2020
Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion
39 mins; October 13, 2020
Advertising: Google Shopping Campaign Tips with Mark Hammersley
46 mins; October 06, 2020
Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success
34 mins; September 29, 2020
Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker
33 mins; September 22, 2020
Improve your Homepage, Navigation & Category Pages with Mogens Møller
47 mins; September 15, 2020
Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
44 mins; September 08, 2020
How Better Onsite Search can up your conversion rates with Ian Scarr from Klevu
35 mins; September 01, 2020
SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert
36 mins; August 25, 2020
SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson
31 mins; August 18, 2020
SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko
47 mins; August 11, 2020
SEO: Luke Carthy explains Technical SEO 101
40 mins; August 04, 2020
Email Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt Elster
35 mins; July 28, 2020
Email Marketing: Increase your Email Sign ups with Kate Barrett
42 mins; July 21, 2020
Email Marketing: DTC Marketing Tips from Klaviyo
37 mins; July 14, 2020