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eCommerce Badassery

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bul...

370. Badass Basics: Your eCommerce Navigation Menu

16 mins; March 31, 2026

369. Badass Basics: Your eCommerce Home Page Set Up

14 mins; March 24, 2026

368. Amazon Doubling Down on Shop Direct & Buy for Me Programs - What You Need to Know

15 mins; March 17, 2026

367. 5 Marketing Lessons from the Staples Baddie

24 mins; March 10, 2026

366. eCommerce Updates You Need to Know

9 mins; March 03, 2026

365. Replay: The Revenue Hiding in the Back-end of Your Business

39 mins; February 24, 2026

364. Stop Optimizing for Pennies When You're Losing Dollars: The Real Cost of Cheap Solutions

22 mins; February 17, 2026

363. Replay: Stop Selling Products, Start Selling This

21 mins; February 10, 2026

362. If Your Flows Aren’t Converting, This Might Be Why

6 mins; February 03, 2026

361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds

9 mins; January 27, 2026

360. Klaviyo Platform Updates | January 2026

21 mins; January 20, 2026

359. The 4 Business Decisions that Will Make or Break Your eCommerce Store this Year

17 mins; January 13, 2026

358. Survey Says: What eCommerce Businesses Should Focus on in 2026

29 mins; January 06, 2026

357. Shopify Editions: Winter 2026 Platform Updates

26 mins; December 16, 2025

356. Auditing Your Email Marketing Strategy + Results

19 mins; December 09, 2025

355. How to Maximize Your eCommerce Sales in December

14 mins; December 02, 2025

Happy Thanksgiving + Badassery Blitz Sneak Peek

5 mins; November 25, 2025

354. Are You Wasting Your Time? Not Everything Deserves Your Energy

8 mins; November 18, 2025

353. Canva's New HTML Email Designer: Everything You Need to Know

10 mins; November 11, 2025

352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing

10 mins; November 04, 2025

BONUS: Product-Based Biz Pulse Check

1 min; October 28, 2025

351. Should You Update Your eCommerce Email Automations for BFCM?

10 mins; October 21, 2025

350. Must-Have eCommerce Email Segments for Q4

16 mins; October 14, 2025

349. How to Keep the Holiday Shopping Momentum after BFCM

7 mins; October 07, 2025

348. Klaviyo's Customer Hub: Love it or Leave it?

16 mins; September 30, 2025

347. 3 Things You Can Skip These in Q4 in Your eCommerce Business

8 mins; September 23, 2025

346. Q4 Website Prep: 6 Items for Your To-Do List (Replay)

21 mins; September 16, 2025

345. Listener Q&A: Sales, Sanity and Strategy for Q4

22 mins; September 09, 2025

344. Your Q4 Content Strategy: How to Create Holiday Content That Sells

16 mins; September 02, 2025

343. This Is the Secret Sauce to Holiday Sales

16 mins; August 26, 2025

342. These eCommerce Website Mistakes are Costing You

25 mins; August 19, 2025

341. 4 Easy Ways to Get More Subscribers from the Customers You Already Have

11 mins; August 12, 2025

340. Speed Up the Sale: Smart Ways to Covert Your eCommerce Customer Faster

17 mins; August 05, 2025

339. eCommerce Fall Sales Prep: The Foreplay Before Q4

30 mins; July 29, 2025

338. How One Founder Stopped Letting Debt Steal Her Profit

17 mins; July 22, 2025

337. Need Fresh Marketing Ideas? Here’s Where I’m Finding Them

11 mins; July 15, 2025

336. U.S. Policy Changes: What Global Sellers and Self-Employed Businesses Need to Know

13 mins; July 08, 2025

335. Is AI the Future of Marketing? Winning Customer Trust in the Age of Automation

19 mins; July 01, 2025

334. Should You Run a Prime Day Sale? Let's Talk About it!

8 mins; June 24, 2025

333. What I Learned Selling D*ldos on the Internet

18 mins; June 17, 2025

332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion

24 mins; June 10, 2025

331. Mid-Year Check-in: Are You on Track to Hit Your Goals?

10 mins; June 02, 2025

330. Shopify Updates: Summer 2025

35 mins; May 27, 2025

329. Build Your eCommerce Email List Growth Strategy

22 mins; May 20, 2025

328. Your Products in ChatGPT? Here’s How Small Brands Are Already Showing Up

13 mins; May 13, 2025

327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)

16 mins; May 05, 2025

326. 76% of Consumers Think Online Shopping is BORING. Here's How YOU can Stand Out

20 mins; April 29, 2025

325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy

22 mins; April 22, 2025

324. The CEO Skill You Forgot You Had & How to Get it Back

9 mins; April 15, 2025

323. How to Protect Your eCommerce Business From Trump’s New Tariffs

26 mins; April 08, 2025

322. Fix This One Thing to Make Everything Else in Your Marketing Work Better

14 mins; April 01, 2025

321. High-Impact Low Effort Tweaks to Improve Your eCommerce Conversion

19 mins; March 25, 2025

320. 3 Easy Tweaks to Keep Your Marketing Message Fresh & Effective

15 mins; March 18, 2025

319. The Hidden Gaps in Your Marketing Strategy (And How to Fix Them)

21 mins; March 11, 2025

318. You Don’t Get What You Don’t Ask For: How to Get More Sales, Support & Success in Business

13 mins; March 04, 2025

317. Why You Never Finish Your To-Do List (And How to Fix It)

11 mins; February 25, 2025

316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business

24 mins; February 18, 2025

315. Should You Run Meta Ads in 2025? | For eCommerce Business Owners

15 mins; February 11, 2025

314. Navigating 2025: What Product-Based Business Owners Need to Know

19 mins; February 04, 2025

313. Your Quarterly Planning Blueprint: Do Less to Achieve More

11 mins; January 28, 2025

312. Leveraging Data for Focus & Growth in Your Product-Based Business

12 mins; January 21, 2025

The CASH Method: Your Framework for eCommerce Growth

9 mins; January 14, 2025

310. Kickstart 2025: Setting Your Strategic Vision for the Year Ahead

15 mins; January 07, 2025

Happy Holidays & Get a Jumpstart on Planning for the New Year!

9 mins; December 24, 2024

309. Shopify Platform Updates: Winter 2025

20 mins; December 17, 2024

308. Must-Measure Metrics for Your eCommerce Business

15 mins; December 10, 2024

307. Stop Procrastinating: 10 High-Impact Projects to Boost Your eCommerce Growth

39 mins; December 03, 2024

Happy Thanksgiving & Get a Blitz Sneak Peek!

4 mins; November 26, 2024

306. How I’m Leveraging AI—and Helping My Students Do the Same for Their eCommerce Businesses

17 mins; November 19, 2024

305. How the Election Results Might Affect Product-Based Business Owners

18 mins; November 12, 2024

304. What eCommerce Business Owners Need to Do in Q4

6 mins; November 05, 2024

303. Replay: How to Bring Q4 Shoppers Back in the New Year

11 mins; October 29, 2024

302. How to Leverage SMS to Amplify Your Q4 eCommerce Sales

16 mins; October 22, 2024

301. How to Make Your Q4 Emails Stand Out in the Inbox

20 mins; October 15, 2024

300. Holiday 2024 eCommerce Shopping Trends

19 mins; October 08, 2024

299. Will Hurricane Helene Affect the 2024 Holiday Shopping Season

9 mins; October 01, 2024

298. How to Use Scarcity & Urgency in Your Holiday Marketing

19 mins; September 24, 2024

297. Collaboration Ideas for Product-Based Businesses

19 mins; September 17, 2024

296. How to Simplify Your Q4 Marketing Strategy Without Sacrificing Success

20 mins; September 10, 2024

295. eCommerce Website Updates for the Holiday Season

21 mins; September 03, 2024

294. How to Increase the Conversion of Your Best Seller This Holiday Season

15 mins; August 27, 2024

293. Replay: How to Plan a Q4 eCommerce Marketing Strategy

22 mins; August 20, 2024

292. Why Your Emails Aren't Converting As Well As They Could

9 mins; August 13, 2024

291. Will the Election Affect Holiday Retail Sales?

7 mins; August 06, 2024

290. The State of the Product Industry & What You Should Be Focusing on with Katie Hunt

47 mins; July 30, 2024

289. How to Optimize Your Internet Presence for eCommerce and Brick & Mortar Stores

15 mins; July 23, 2024

288. 2024 eCommerce Trends or the Tried & True Strategies that Never Go Out of Style?

24 mins; July 16, 2024

287. What Dexter Morgan Can Teach Us About Business

8 mins; July 09, 2024

286. Shopify Platform Updates: Summer 2024

31 mins; July 02, 2024

285. How to Optimize Your Email List Growth Strategy

21 mins; June 25, 2024

284. 10 Mistakes You Might be Making in Your eCommerce Business

29 mins; June 18, 2024

283. Why People Aren't Buying: Is it Your Product or Your Marketing?

13 mins; June 11, 2024

282. Conversion Rate Optimization: Putting Your Customer Journey First to Increase Sales with Chase Clymer

48 mins; June 04, 2024

281.Surviving the Summer as an Entrepreneur: Capitalize on the Slow Selling Season

13 mins; May 28, 2024

280. Surviving the Summer as an Entrepreneur - How to Set Yourself Up For Success

11 mins; May 21, 2024

279. Underrated Marketing Strategies You Should Try in Your eCommerce Business

21 mins; May 14, 2024

278. Big Changes to Instagram in 2024 & What it Means for You

16 mins; May 07, 2024

277. Is the Newsletter Making a Comeback & Should Try One in Your eCommerce Business?

15 mins; April 30, 2024

276. Do Your Repeat Customers Need More Sparkle to Keep Buying?

11 mins; April 23, 2024

275. How to Increase Your eCommerce Average Order Value

14 mins; April 16, 2024

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eCommerce Badassery

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