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Product Mastery Now for Product Managers, Leaders, and Innovators

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.

485: How product managers can navigate “Big-Bet” transformations – with John Rossman

35 mins; April 15, 2024

484: Making customer research easier – with Prashant Mahajan

30 mins; April 08, 2024

483: Nailing the customer experience to improve product value – with Jason Friedman

37 mins; April 01, 2024

482: People-first product leadership for higher performing teams – with Diana Stepner

27 mins; March 25, 2024

481: Lessons learned developing medical products – with Ron Richard

28 mins; March 18, 2024

480: Putting Design Thinking into practical action – with Tom Granzow

34 mins; March 11, 2024

479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

30 mins; March 04, 2024

478: Discovering the heart of innovation Part II – with Merrick Furst, PhD

28 secs; February 26, 2024

477: Three-step VOC system – with Andrea Ruttenberg, PhD

34 mins; February 19, 2024

476: Improving decision quality during stage gate reviews – with Wayne Fisher, PhD, and David Matheson, PhD

34 mins; February 12, 2024

475: A CPO’s perspective on amazing product teams – with Amruta Moktali

29 mins; February 05, 2024

474: Emotionally fit leadership for product managers – with Dr. Emily Anhalt

30 mins; January 29, 2024

473: The Mindsets of Breakthrough Innovators – with Matt Phillips

30 mins; January 22, 2024

472: The intersection of art, design, and business – with Paul Stonick

29 mins; January 15, 2024

471: How product managers best interview users – with Steve Portigal

34 mins; January 08, 2024

470: Strategies for enhanced product innovation in organizations – with Andy Binns

33 mins; January 01, 2024

469: Voice of Customer in Product Design – with Tony Belilovskiy

34 mins; December 25, 2023

468: Discovering the heart of innovation Part I – with Merrick Furst, PhD

39 mins; December 18, 2023

467: Strategic product planning – with Yaroslav Lazor

31 mins; December 11, 2023

466: Use the 4 leadership motions to be more effective – with Janice Fraser

31 mins; December 04, 2023

465: Increase your success when creating organizational change – with Lisa Carlin

41 mins; November 27, 2023

464: Creating a recipe for innovation success – with Shawn Houser-Fedor

26 mins; November 20, 2023

463: Building a great team to build great products – with Vidya Dinamani

37 mins; November 13, 2023

462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

31 mins; November 06, 2023

461: Customer use cases to guide product design – with Lilac Muller, PhD

34 mins; October 30, 2023

Special: Level Up Your Product: Innovation with Game Mechanics – with Mike Hyzy and Bret Wardle

38 mins; October 23, 2023

459: CX Design for products customers love – with Debbie Levitt

36 mins; October 16, 2023

458: Selecting, planning, and prototyping product features – with Matt Genovese

37 mins; October 09, 2023

457: The right way to apply Kickbox to unleash innovation in your organization – with Ralph Hartmeier

39 mins; October 02, 2023

456: The product journey of a disruptive innovation – with Eli Packouz

33 mins; September 25, 2023

455: Stop making these mistakes when trying to get your next product job – with Erika Klics

29 mins; September 18, 2023

454: How product leaders can best increase team performance – with Tami Reiss

35 mins; September 11, 2023

453: Creating an effective and motivating product strategy – with Bob Caporale

35 mins; September 04, 2023

452: Using exploration, alignment, and decision-making to innovate into the unknown – with Atif Rafiq

37 mins; August 28, 2023

450: The process that makes Thrive Market thrive – with Jonas Klink

35 mins; August 21, 2023

449: The secret advice tech companies use to excel in product – with Ben Foster

38 mins; August 14, 2023

Special: The most influential product association you’ve never heard of – with Susan Penta

34 mins; August 07, 2023

448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar

32 mins; July 31, 2023

447: Better product portfolio management – with Gareth Bradley

35 mins; July 24, 2023

446: Winning at new products – with Bob Cooper, PhD

38 mins; July 17, 2023

445: Three simple decision-making practices to thrive in continuous disruption – with Alexis Gonzales-Black

33 mins; July 10, 2023

444: Executive leadership and digital transformation challenges – with David Rogers

35 mins; July 03, 2023

443: Product wisdom from an innovation veteran – with Ken Gray

40 mins; June 26, 2023

441: Making virtual product teams more effective – with Anna Marie Clifton

38 mins; June 19, 2023

440: Skills that help product managers grow their careers – with Neha Bansal

33 mins; June 12, 2023

439: Differences and similarities between product and project management – with Peter Monkhouse

31 mins; June 05, 2023

438: Product ideas in the real-world metaverse – with David Rose

30 mins; May 29, 2023

437: Product road mapping for executives to align customer needs and business strategy – with Maziar Adl

34 mins; May 22, 2023

436: Practical tips for creating a product/brand community – with Bri Leever

37 mins; May 15, 2023

435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

32 mins; May 08, 2023

434: Adding product ops to your product management organization – with Steve Johnson

32 mins; May 01, 2023

433: Research finds “both/and” thinking is best for innovation – with Marianne Lewis, PhD

37 mins; April 24, 2023

432: Creating or improving the product-led organization – with Paul Ortchanian

32 mins; April 17, 2023

431: How to use Jobs-to-be-Done rankings – with Doug Stone

33 mins; April 10, 2023

430: How changes in marketing are influencing products – with Ali Plonchak

32 mins; April 03, 2023

429: Innovation practices of the best companies – with Sally Kay

41 mins; March 27, 2023

428: Six strategies that accelerate innovation – with Matt Phillips

29 mins; March 20, 2023

427: How to get your next better product job – with Chris Mason

32 mins; March 13, 2023

426: How Science Olympiad prepares the next generation of innovators – with Jennifer Kopach

31 mins; March 06, 2023

425: Three ways to escape gut-feeling and rapidly boost innovation to markets – with Ulrike Laubner-Kelleher

32 mins; February 27, 2023

424: Lean product management – with Dan Olsen

43 mins; February 20, 2023

423: Transforming products into experiences – with Geoff Thatcher

36 mins; February 13, 2023

422: Building more innovation organizations – with Sabra Horne

32 mins; February 06, 2023

421: Cross-discipline Design Thinking – with Emily Phelan

29 mins; January 30, 2023

420: Get into the Discovery Zone – with David Matheson, PhD

33 mins; January 23, 2023

419: Improv to Improve Your Team’s Creativity – with Seth Greenwald

30 mins; January 16, 2023

418: Telling the product and brand story – with Sarah Panus

34 mins; January 09, 2023

417: Using roadmaps with OKRs – with Michael Harrison

31 mins; January 02, 2023

416: Digital transformation of product projects – with Tim Bottke, PhD

33 mins; December 26, 2022

415: Reimagining engagement in product development and management – with Brad Shuck, PhD

27 mins; December 19, 2022

414: Stakeholder management for product leaders – with Bruce McCarthy

35 mins; December 12, 2022

413: The Key to Successful VOC in Agile Teams – with Kristyn Corrigan

31 mins; December 05, 2022

412: Five keys to unlock your confidence – with Dr. Joan Rosenberg

34 mins; November 28, 2022

411: Why many products also have a community – with Patrick Woods

32 mins; November 21, 2022

410: Getting attention for a product launch – with Ken Babcock

30 mins; November 14, 2022

409: Take the guessing out of B2B SaaS pricing – with Marcos Rivera

37 mins; November 07, 2022

408: The Product Mastery Roadmap – with Chad McAllister, PhD

30 mins; October 31, 2022

407: What product managers can learn from reimagining a customer problem – with Andrew Wolgemuth

34 mins; October 24, 2022

406: Why you should join a professional organization as a product manager – with Susan Penta

37 mins; October 17, 2022

405: Create serial innovation product teams – with Abbie Griffin, PhD, and Carmel Dibner

35 mins; October 10, 2022

404: Do you have the skills to be a CPO – with Rick Kelly

29 mins; October 03, 2022

403: Which truth of product management are you missing? – with JJ Rorie

41 mins; September 26, 2022

402: What problem does a new UI design tool for non-designers solve, plus CX – with Tarek Slimani

27 mins; September 19, 2022

400: Product Mastery Now Community – with Chad McAllister

27 mins; September 12, 2022

399: Are product managers using Scrum as best as they can? – with Fred Fowler

32 mins; September 05, 2022

398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz

38 mins; August 29, 2022

397: From product manager to CEO – with Matt Young

33 mins; August 22, 2022

Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

49 mins; August 15, 2022

396: Product management experiences that prepare you to lead product – with Bella Renney

33 mins; August 08, 2022

395: Creating business and product strategy – with Sean Kim

33 mins; August 01, 2022

394: How product managers master the art of questions – Tony Poon

28 mins; July 25, 2022

393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

40 mins; July 18, 2022

392: How uncovering customer pains and unmet needs led to launching a rapidly growing product – with Matt Danna

36 mins; July 11, 2022

391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

33 mins; July 04, 2022

390: Experiences that make product managers grow – with Tom Leung

29 mins; June 27, 2022

389: What you need to know about increasing organizational innovation – with Tendayi Viki, PhD

26 mins; June 20, 2022

388: How product leaders work well with legal resources – with Ryan Lewendon

31 mins; June 13, 2022

387: When the world doesn’t need another product in a crowded category – with Jeroen Corthout

34 mins; June 06, 2022

386: Why Agile might be wrong for your product project – with Mark Madsen

30 mins; May 30, 2022

385: Fast user insights for product managers and innovators – with Mike Mace

32 mins; May 23, 2022

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Product Mastery Now for Product Managers, Leaders, and Innovators

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