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The Trusted Technician

The Trusted Technician Podcast from SBE is a must-listen for HVAC technicians who want to set themselves apart. This short format podcast covers topics from a fresh perspective of increasing trust. We take care of the customer first. Learn the tips and strategies to communicate like a professional while solving problems with 5-star service. Guests will include some of the top-performing HVAC technicians in the country as well as experienced HVAC coaches and trainers.

66. The Power of Being Coachable

23 mins; March 23, 2026

65. The Call Ahead is a Game Changer

22 mins; December 19, 2025

64. Estimates That Close: Why Good, Better, Best Doesn't Lead to a High Close Rate

34 mins; August 13, 2025

63. Growth Begins with Mindset: The Key to Becoming a High-Performing HVAC Tech

31 mins; July 30, 2025

62. Selling HVAC Systems is About Process, Not Prices

24 mins; June 11, 2025

61. An HVAC Career Built On Taking Care of People

26 mins; May 21, 2025

60. Ask Good Questions and Talk Less

18 mins; April 15, 2025

59. Don't Pick and Choose Pieces of a Process

19 mins; March 12, 2025

58. Ask Questions Before Educating Your Customers

24 mins; February 12, 2025

57. Do Customers Want HVAC IAQ Products?

22 mins; January 08, 2025

56. Training and Practice Sets You Apart

19 mins; December 25, 2024

55. Decide What Technician You Want to Be

18 mins; December 11, 2024

54. Success Now Is Showing How Much You Care

20 mins; November 27, 2024

53. The Customer Needs to Educate You, Not the Other Way Around

21 mins; November 13, 2024

52. What It Means to Trust the Process

17 mins; October 31, 2024

52. What It Means to Trust The Process

17 mins; October 30, 2024

51. Good Coaching Helps Create Self Coaching

24 mins; October 11, 2024

50. Work Smarter, Not Harder with Meaningful Goals

21 mins; September 25, 2024

49. Mental States, Motivation, and Goals

23 mins; September 11, 2024

48. How To Make Training Effective

36 mins; August 14, 2024

47. Give Yourself Guard Rails With A Strong Process

23 mins; July 24, 2024

46. Qualifying Your Customers During Demand Season

19 mins; July 10, 2024

45. Running Better HVAC Maintenance Visits Part 3

20 mins; June 26, 2024

44. Running Better HVAC Maintenance Visits Part 2

18 mins; June 12, 2024

43. Running Better HVAC Maintenance Visits Part 1

16 mins; May 22, 2024

42. Consistency and the Right Mindset Need to Go Together

18 mins; May 08, 2024

41. Questions Show That You Care, Not the Answers

20 mins; April 24, 2024

40. Finding Motivation Through Goals, Coaching, and Training

23 mins; April 10, 2024

39. Plugging Through The Tough Times

20 mins; March 13, 2024

38. Analyze Everything

19 mins; February 28, 2024

37. Take The Guessing and Chaos Away With A Process

24 mins; February 14, 2024

36. Better HVAC Service with Options and Empathy

14 mins; January 10, 2024

35. Pipeline Management and Building Trust

17 mins; December 27, 2023

34. Success Without Sounding Like A Salesperson

18 mins; December 13, 2023

33. Don't Lose Sight of Your Goal and Your Why

21 mins; November 30, 2023

32. Don't Reinvent The Wheel, Find What Works and Be Consistent

17 mins; November 08, 2023

31. Follow a Process, Not a Script

14 mins; October 25, 2023

30. Lessons from Decades as a Tech

15 mins; October 23, 2023

28. Your Ego is Not Your Amigo

16 mins; October 23, 2023

26. Understanding Consultative Selling and How to Close

15 mins; October 23, 2023

25. Tell Your Customers Stories, Don't Tell Them What To Do

19 mins; October 23, 2023

24. A Journey of Success with Selling HVAC Equipment

16 mins; October 23, 2023

29. From the Grocery Store to HVAC Tech in 1 Month

21 mins; September 27, 2023

27. Dialing In Your Process

18 mins; August 09, 2023

23. Mastering Mindset and Strategy to Raise the Bar

20 mins; June 14, 2023

22. Getting A Little Better Every Year with Jason Fisher of Dunco Heating & Cooling

12 mins; May 10, 2023

21. Change Your Mindset, Get Out of Your Own Way, Double Your Revenue

14 mins; April 12, 2023

20. Finding a Great Career as an HVAC Technician

14 mins; March 08, 2023

S2E2 - Find Success with a Relentless Training Regimen

19 mins; February 08, 2023

S2E1 - SBE Annual Conference: Celebrate to Avoid Mediocrity and Burn Out with Marc Sawyer, GM at Russell's Heating Cooling Plumbing & Electric

15 mins; January 11, 2023

19. Doubling Revenue with An Up Front Contract with Technician, John from Hopkins Air Conditioning

14 mins; December 14, 2022

18. Combining Attention to Detail and Hustle to Sell More Systems

15 mins; November 23, 2022

17. Switching from Demand to Maintenance Season with Chris Horne of Horne Heating and Air Conditioning

17 mins; November 16, 2022

16. Achieving More by Setting Goals with Cory Holman of George Brazil Air Conditioning and Heating

12 mins; October 12, 2022

15. Winning By Putting The Customer First with Justin Skovinski, tech at Russell's Heating Cooling Plumbing & Electric

13 mins; October 05, 2022

14. Building Trust with Your Customers with Cory Holman of George Brazil Air Conditioning and Heating

11 mins; September 14, 2022

13. How to Be a More Successful Tech, with Eric and Katie Snyder of EMS Heating & Air

26 mins; August 24, 2022

12. Consistency and Communication are the Keys to Success with Will Calhoun of NWA Cooling & Heating

18 mins; August 10, 2022

11. 3 Steps to Avoiding Chaos During Busy Season

18 mins; July 27, 2022

10. Teamwork and Fun Make Better Techs, with Josh Heinen and Taylor Tobias of All Service Heat & Air

12 mins; July 13, 2022

9. Stay Focused and Consistent to Make the Most of Summer Opportunities

15 mins; June 29, 2022

8. How 1 Tech Doubled His Income in His First Year!

10 mins; June 15, 2022

7. Secure the Repair Every Time...and Sometimes Replace

20 mins; June 01, 2022

6. The Power of Working for A Great Company with Derrick Dixon, Tech at Dale's Heating & Air

10 mins; May 18, 2022

5. 3 Steps to Selling a Maintenance Agreement

18 mins; May 04, 2022

4. Financial Freedom AND Life Balance as an HVAC Tech, with Jeff Williams of Blazer Heating and Air

12 mins; April 20, 2022

3. Top 5 Ways To Maximize HVAC Maintenance Visits

12 mins; April 06, 2022

2. Stop Doing it Wrong with Caleb Paccadolmi, Tech at Lee's Heating and Cooling

19 mins; March 23, 2022

1. Why Your Mindset Matters with Ricky Garland, Top 10 HVAC Tech

17 mins; March 23, 2022

2. The New Way to Sell with Will Smith, VP of Coaching & Training, SBE

15 mins; March 23, 2022

The Trusted Technician Trailer

2 mins; March 18, 2022

The Trusted Technician

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