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Soul & Science: Fast Forward Your Marketing Mind

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.

#117: Dave’s Hot Chicken CMO Brandon Rhoten | The Science Behind Viral Marketing

38 mins; March 23, 2026

#115: Bloomberg CMO Brenda Tsai | Marketing a Market-Maker

26 mins; March 13, 2026

#115: Andrew Rebhun, Chief Marketing & Experience Officer @ CAVA | Why the Best Brands Lead with Generosity

36 mins; February 23, 2026

#114: Amazon Senior Global Marketing Executive Winston Warrior | The Dope Professor’s Playbook for Modern Leadership

37 mins; February 09, 2026

#113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic

36 mins; February 02, 2026

#112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group

38 mins; January 26, 2026

#111: Carter’s CMO Sarah Crockett | How Purpose, Value, and Trust Build Modern Brands

37 mins; January 12, 2026

#110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World

38 mins; January 05, 2026

#110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World

38 mins; January 05, 2026

#109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver

38 mins; December 29, 2025

#109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver

38 mins; December 28, 2025

#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

37 mins; December 15, 2025

#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

37 mins; December 14, 2025

#107: Moving Your Brand Out of the Friend Zone | Doug Zarkin, CMO of Take 5

37 mins; December 08, 2025

#107: Moving Your Brand Out of the Friend Zone | Doug Zarkin, CMO of Take 5

37 mins; December 08, 2025

#106: How Champions Think | Dr. Bob Rotella, World-Renowned Sports Psychologist

33 mins; December 01, 2025

#106: How Champions Think | Dr. Bob Rotella, World-Renowned Sports Psychologist

33 mins; November 30, 2025

#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

32 mins; November 17, 2025

#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

32 mins; November 16, 2025

#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila

38 mins; November 10, 2025

#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila

38 mins; November 09, 2025

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

37 mins; November 04, 2025

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

37 mins; November 02, 2025

#102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & Amex

38 mins; October 27, 2025

#101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation

37 mins; October 19, 2025

#100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny Jensen

37 mins; October 05, 2025

#99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement

36 mins; September 28, 2025

#98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer Growth

37 mins; September 21, 2025

#97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable

47 mins; September 15, 2025

#96: Hinge CMO and President Jackie Jantos | Long-Term Thinking in a Short-Term World

37 mins; September 08, 2025

#95: Why Clients Don’t Want Collaborators | Michael Palma, Founder of The Palma Group

37 mins; August 25, 2025

#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine

39 mins; August 18, 2025

Mini: Cannes Lions Scandal — When AI Crosses the Line

3 mins; August 11, 2025

#93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret Level

35 mins; August 04, 2025

Mini: Leading with AI: C-Suite Strategies That Work

4 mins; July 28, 2025

#92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations

39 mins; July 20, 2025

Mini: Don't Let DEI D-I-E

4 mins; July 14, 2025

#91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer Hippeau

34 mins; July 07, 2025

Mini: Launching a Product in Uncertain Times

5 mins; June 30, 2025

#90: What Marketers Can Learn from StockX (and Its Sneakerhead Hype Machine) | StockX CMO Nicholas Karrat

36 mins; June 23, 2025

Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

2 mins; June 15, 2025

#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi

38 mins; June 09, 2025

Mini: The Return of HBO Max

3 mins; June 02, 2025

#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLAND

33 mins; May 28, 2025

#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLAND

36 mins; May 27, 2025

#87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNow

37 mins; May 12, 2025

Mini: Why Do Influencers Start Beverage Brands?

3 mins; May 05, 2025

Mini: Leadership in Times of Uncertainty

4 mins; April 21, 2025

The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

47 mins; April 14, 2025

Mini: Literature is Fashion’s Newest Muse

4 mins; March 31, 2025

Mini: How Trump's Tariffs Are Reshaping Brand Marketing

4 mins; March 24, 2025

#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside

31 mins; March 17, 2025

Mini: Why CMOs Get Fired

5 mins; March 10, 2025

#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2)

22 mins; March 03, 2025

#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1)

21 mins; February 24, 2025

The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO

26 mins; January 20, 2025

#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop

37 mins; January 06, 2025

#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

37 mins; December 16, 2024

#81: Disrupt and Scale | Erika Badan, CEO at Food52

37 mins; December 09, 2024

General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

30 mins; November 11, 2024

Mini: What happened? From Brat Summer to Fascist Fall

4 mins; November 04, 2024

Mini: The Future of Influencer Marketing

3 mins; October 28, 2024

#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing

36 mins; October 21, 2024

#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director

35 mins; October 07, 2024

Mini: The Four Business Orientations

3 mins; September 30, 2024

#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard

35 mins; September 23, 2024

Mini: Mekanism’s New Values

4 mins; September 16, 2024

#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

35 mins; September 09, 2024

#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

36 mins; August 26, 2024

#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

36 mins; August 26, 2024

Mini: Do CMOs make the best CEOs?

4 mins; August 19, 2024

#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications

34 mins; August 12, 2024

New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation

30 mins; August 05, 2024

#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch

47 mins; July 29, 2024

#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago

47 mins; July 22, 2024

#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson

47 mins; July 15, 2024

#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison

41 mins; June 03, 2024

Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)

29 mins; May 20, 2024

OWYN CMO Julia Perez | Be In Love With Your Industry (2023)

29 mins; May 13, 2024

#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen

40 mins; April 29, 2024

Mini: 5 Laws of New Business

4 mins; April 25, 2024

#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author

46 mins; April 22, 2024

Mini: Repurposing Your Great Ideas

2 mins; April 18, 2024

#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins

47 mins; April 15, 2024

Mini: Why Unexpected Ideas Win

4 mins; April 11, 2024

#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group

49 mins; April 08, 2024

Mini: Rules for a Rebrand

6 mins; March 28, 2024

#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge

41 mins; March 25, 2024

Mini: Winning PR Strategies

4 mins; March 21, 2024

#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs

44 mins; March 18, 2024

Mini: Navigating AI

5 mins; March 14, 2024

#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream Recovery

50 mins; March 11, 2024

Mini: Three Laws to Live By

4 mins; March 07, 2024

Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

29 mins; March 04, 2024

Mini: What makes a brand partnership work?

6 mins; February 29, 2024

#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company

44 mins; February 26, 2024

Mini: How important is company culture?

7 mins; February 15, 2024

#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman

45 mins; February 12, 2024

Mini: When is a Super Bowl Ad Worth It?

7 mins; February 08, 2024

#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras

30 mins; February 05, 2024

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Soul & Science: Fast Forward Your Marketing Mind

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